{"id":67716,"date":"2025-07-25T16:02:37","date_gmt":"2025-07-25T06:02:37","guid":{"rendered":"https:\/\/ashtonmedia.com.au\/symposiums\/marketing-tech-retreat\/agenda-2-2\/"},"modified":"2025-11-12T14:41:57","modified_gmt":"2025-11-12T03:41:57","slug":"2025-agenda","status":"publish","type":"page","link":"https:\/\/ashtonmedia.com.au\/symposiums\/marketing-tech-retreat\/2025-agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"<section>\n<div class=\"basic-header block--grey-opacity light-header\">\n<div class=\"basic-header-content row m-l-0 m-r-0 justify-content-lg-between justify-content-start\">\n<div class=\"basic-header--item basic-header--item--left order-lg-1 order-2 p-l-0 p-r-0 d-lg-flex d-block\">\n<div class=\"text-content align-self-center\">\n<h5>Marketing Tech Retreat 2025<\/h5>\n<h2>AGENDA<\/h2>\n<p>This carefully crafted program combines inspiring keynotes with informal activities and time to build real relationships. <\/p>\n<\/p><\/div><\/div>\n<div class=\"basic-header--item basic-header--item--right order-lg-2 ordmicer-1 p-l-0 p-r-0\">\n<div class=\"image-block\">\n<div class=\"image-content\">\n                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/11\/mt23-apply-2.jpg\" alt=\"Marketing Tech Symposium agenda\">\n                        <\/div>\n<div class=\"image-bg--small block--equator-light\"><\/div>\n<div class=\"image-bg--large block--biscay\"><\/div><\/div><\/div><\/div><\/div>\n<\/section>\n<section>\n<div class=\"logo-grid agenda-tab-content\">\n<div class=\"tab-content text-center block--grey-light\">\n<div class=\"agenda-tab-header d-lg-block d-inline-block\">\n<ul class=\"nav nav-tabs\">\n<li><a href=\"#monday\" class=\"ashton-font--bold ashton-font--16\">WED, NOV 12<\/a><\/li>\n<li class=\"active\"><a href=\"#tuesday\" class=\"active show ashton-font--bold ashton-font--16\">THUR, NOV 13<\/a><\/li>\n<li><a href=\"#wednesday\" class=\"ashton-font--bold ashton-font--16\">FRI, NOV 14<\/a><\/li>\n<\/ul><\/div><\/div>\n<div class=\"tab-content\">\n<div id=\"monday\" class=\"\">\n<div class=\"agenda-content week-agenda\">\n<div class=\"agenda-block\">\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<h3>Wednesday<\/h3>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>17:00<\/p>\n<\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-notebook\"><\/span><\/div>\n<div class=\"text\">\n<h6>Delegate registration<\/h6>\n<\/div>\n<\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><img decoding=\"async\" src=\"\/\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>17:00<\/p>\n<\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-cups-water\"><\/span><\/div>\n<div class=\"text\">\n<h6>Welcome Drinks hosted by Deloitte Digital<\/h6>\n<\/div>\n<\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/08\/Logos-8.png \" alt=\"Deloitte\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"agenda-more-btn\"><a href=\"\"><\/p>\n<div class=\"agenda-more-btn--content\"><span><\/span><span><\/span><span><\/span><\/div>\n<p>                            <\/a><a href=\"\"><\/a><\/p><\/div><\/div><\/div><\/div>\n<div id=\"tuesday\" class=\"\">\n<div class=\"agenda-content week-agenda\">\n<div class=\"agenda-block\">\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<h3>Thursday<\/h3>\n<\/p><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>8:00<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-juice\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Breakfast<\/h6>\n<\/p><\/div>\n<div class=\"images-block\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><img decoding=\"async\" src=\"\/\" alt=\"\"><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>8:40<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Amanda-Green-e1761623029939.png\" alt=\"Amanda Green\">\n                            <\/div>\n<div class=\"text\">\n<h6>Opening Comments<\/h6>\n<p>                                Amanda Green, General Manager of Digital and Innovation, Treasury Wine Estates\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Treasury-Wine-Estates.png\" alt=\"twe\">\n                            <\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>8:50<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2024\/11\/Jonathan-Goh-55x55-1.jpg\" alt=\"Jonathan goh\">\n                            <\/div>\n<div class=\"text\">\n<h6>Opening Keynote: Seven MarTech Trends for 2026, and How to Navigate Them <\/h6>\n<p>Jonathan Goh, Head of Marketing Technology &#038; Orchestration, Medibank                             <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-35.png\" alt=\"Medibank\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>The MarTech landscape continues to evolve at remarkable speed, with 2026 bringing both unprecedented opportunity and growing complexity. As organisations move from automation to augmentation, the focus is shifting from technology adoption to meaningful transformation, redefining ownership, ethics, and the human role in driving progress.<br \/>\n<br \/>\nIn this keynote, Jonathan will explore seven interconnected themes shaping the future of MarTech: contextualising MarTech in 2025, the shift from automation to augmentation, the return of relevance through right-sizing the stack, data with dignity and the ethics of customer decisioning, the move from stacks to systems, leadership debt as the silent killer of personalisation, and finally, humans in the machine; a reflection on the evolving relationship between people and technology.  <\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>9:25<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-microphone\"><\/span>\n                            <\/div>\n<div class=\"text\">\n<h6>Partner Keynote: From Data to Delight \u2013 How Metcash Evolve their Customer Experience with Braze<\/h6>\n<p>                                Marc Keegan, Head of Digital Channels (Digital, Loyalty &#038; Ecommerce), Metcash<br \/>\n                                Rachel Poon, Team Lead, Account Management ANZ, Braze\n                            <\/div>\n<div class=\"images-block\" style=\"display: flex; gap: 10px;\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Marc-Keegan.jpg\" alt=\"Marc Keegan\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Rachel-Poon-e1759793159669.jpg\" alt=\"Rachel Poon\" style=\"width: 55px; height: 55px;\">\n                            <\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Braze.png\" alt=\"Braze\" \/><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-18-1.png\" alt=\"Metcash\" \/>\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Join Met Cash&#8217;s Marc Keegan as he explores how Braze is helping evolve loyalty and eCommerce communications through generative AI, layered personalisation, and continuous experimentation. Discover how insights from real-time engagement inform smarter decisions, create more relevant experiences, and drive meaningful business outcomes across the customer journey.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>10:00<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-microphone\"><\/span>\n                            <\/div>\n<div class=\"text\">\n<h6>Live Podcast: The Mistakes that Shaped Me \u2013 MarTech Edition<\/h6>\n<p>                                Hosted By: Tomas Haffenden, Senior CX Specialist, Telstra<br \/>\n                                Dr. Carmen Gould, Director, Global Marketing, RMIT University\n                            <\/div>\n<div class=\"images-block\" style=\"display: flex; gap: 10px;\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2023\/02\/Tomas-Haffenden-240x355-v2.jpg\" alt=\"Tomas Haffenden\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2024\/09\/Carmen-Gould-55x55-1.jpg\" alt=\"Dr. Carmen Gould\" style=\"width: 55px; height: 55px;\">\n                            <\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Telstra.png\" alt=\"Telstra\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-4.png\" alt=\"RMIT University\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Ashton Media&#8217;s hit podcast, where we talk to leaders about a missteps, mistakes and failures in their careers that have helped them become the leader they are today, hits the stage for the first time in a special MarTech Edition. Hosted by Tomas Haffenden, this will be a session unlike any other as we take a deep dive with a very brave MarTech leader as they discuss what&#8217;s gone wrong with ownership models, when AI hasn&#8217;t quite worked, how you cultivate a mindset that deals with the rapidity of change, and how to manage expectations when things don&#8217;t quite workout as they&#8217;ve planned\u2026<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>10:30<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-cups-coffee\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Coffee break hosted by Twilio<\/h6>\n<\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/08\/Logos-9.png \" alt=\"twilio\">\n                                                        <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n<p>11:00<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-microphone\"><\/span><\/div>\n<div class=\"text\">\n<h6>Partner Breakout: Purpose &#038; Progress \u2013 Breast Cancer Network Australia Driving Change <\/h6>\n<p>                                Rajan Kumar, Managing Director, Marketing Advisory &#038; Customer Technology, Accenture Song<br \/>\n                                Rachel Carr, Executive Director \u2013 Brand, Engagement &#038; Income, Breast Cancer Network Australia\n                            <\/div>\n<div class=\"images-block\" style=\"display: flex; gap: 10px;\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/08\/Raj-Kumar-1-scaled-e1755061847769.jpg\" alt=\"Rajan Kumar\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Rachel-Carr-1-scaled-e1761277992509.jpg\" alt=\"Rachel Carr\" style=\"width: 55px; height: 55px;\">\n                            <\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-7.png\" alt=\"Accenture Song\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Logos-2.png\" alt=\"Breast Cancer Network\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Breast Cancer Network Australia (BCNA) is rewriting what it means to be a purpose-led brand in the modern era. Once defined by the \u201cpink lady,\u201d BCNA is now embracing reinvention across brand, MarTech, operations, and talent \u2014 challenging perceptions, taking risks, and using technology to amplify impact and accelerate growth.<br \/>\n<br \/>\nJoin this session to learn how BCNA is transforming from a much-loved charity into a bold, future-fit organisation, and what it really takes to inspire change.  <\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\"><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-microphone\"><\/span>\n                            <\/div>\n<div class=\"text\">\n<h6>Partner Breakout: Going Global! How IDP Education Maintains a Consistent Brand Experience Whilst Tailoring Content to Every Market <\/h6>\n<p>Abby Cohen, ANZ Partnerships, Contentful<br \/>\nEmily Nicholson, Global Head of Digital, IDP Education<br \/>\nJoel Knight, Head of SEO, IDP Education\n                            <\/div>\n<div class=\"images-block\" style=\"display: flex; gap: 10px;\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Abby-Cohen-e1760417831774.jpg\" alt=\"Abby Cohen\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Emily-Nicholson-e1760417805144.jpg\" alt=\"Emily Nicholson\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Joel-Knight-e1760417863331.jpg\" alt=\"Joel Knight\" style=\"width: 55px; height: 55px;\">\n                            <\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-6.png\" alt=\"Contentful\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/IDP.png\" alt=\"IDP\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>For more than 50 years, the International Development Programme (IDP Education) has matched students with study abroad programs and helped them prepare by taking the IELTS, the most trusted English exam in the world.<br \/>\n<br \/>\nIDP Education&#8217;s marketing team manages content for thousands of programs and scholarships across hundreds of webpages. It&#8217;s crucial that this information is accurate, regularly updated, and tailored to each region.<br \/>\n<br \/>\nDiscover the changes IDP has made to its business to achieve this as well as increase organic traffic across all its websites and improve conversion rates year over year while growing rapidly.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<p><!--\n  \n\n<div class=\"agenda-block--row\">\n                                \n\n<div class=\"agenda-block--row--item--right\">\n                                    \n\n<div class=\"vertical-line\">\n                                        \n\n<div class=\"hour-clock\">\n                                          \n                                        <\/div>\n\n\n                                        \n\n<div class=\"week-agenda-item\">\n                                            \n\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n                                                \n\n<div class=\"main-info d-flex justify-content-between\">\n                                                    \n\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n                                                        \n\n<div class=\"image\"><span class=\"ashton-icon-microphone\"><\/span>\n                                                        <\/div>\n\n\n                                                        \n\n<div class=\"text\">\n\n                                                            \n\n<h6>Partner Breakout: The Importance of Executive Buy-In for Digital Transformation<\/h6>\n\n\n\n\n                                                       <\/div>\n\n\n\n\n<div class=\"images-block\">\n\n<\/div>\n\n\n                                                    <\/div>\n\n\n                                                    \n\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n                                                        \n\n<div class=\"image-content\"><img decoding=\"async\" src=\"\/\" alt=\"\">\n                                                        <\/div>\n\n\n                                                    <\/div>\n\n\n                                                    \n\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div>\n\n\n                                                <\/div>\n\n\n                                                \n\n<div class=\"d-flex\">\n                                                    \n\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n\n\n<p>\n<\/p>\n\n\n\n                                                    <\/div>\n\n\n                                                <\/div>\n\n\n                                            <\/div>\n\n\n                                        <\/div>\n\n\n                                    <\/div>\n\n\n                                <\/div>\n\n\n                            <\/div>\n\n                          \n\n--><\/p>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>11:30<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-users-squre\"><\/span>\n                            <\/div>\n<div class=\"text\">\n<h6>Panel Discussion: Ownership in MarTech \u2013 Who Should, and Who Does, Own What in the Digital Marketing Ecosystem?<\/h6>\n<p>                                Moderated By: Amanda Green, General Manager of Digital and Innovation, Treasury Wine Estates<br \/>\nDiane Buckley, Head of Customer Engagement and Retention &#8211; Retail, Origin Energy<br \/>\nAmin Foda, Director of Marketing Infrastructure, Monash University<br \/>\nKellie Marasco, Head of Digital Marketing, Bendigo Bank<br \/>\nDavid Hong, Head of Strategy, Planning and Marketing Technology, Vanguard Australia\n                            <\/div>\n<div class=\"images-block\" style=\"display: flex; gap: 10px;\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Amanda-Green-e1761623029939.png\" alt=\"Amanda Green\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Diane-Buckley_low-res-1-scaled-e1757044223688.jpg\" alt=\"Diane Buckley\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2023\/06\/Amin-Foda-55x55-v2.jpg\" alt=\"Amin Foda\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2024\/07\/Kellie-Marasco-55x55-1.jpg\" alt=\"Kellie Marasco\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/David-Hong.jpg\" alt=\"David Hong\" style=\"width: 55px; height: 55px;\">\n                            <\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Treasury-Wine-Estates.png\" alt=\"Treasury Wine Estates\" \/><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-19.png\" alt=\"Origin Energy\" \/><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Monash-University.png\" alt=\"Monash University\" \/><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Bendigo-Bank.png\" alt=\"Bendigo Bank\" \/><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Vanguard-Australia.png\" alt=\"Vanguard Australia\" \/>\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>There are tech savvy marketers, and there are customer conscious technology\/product leaders. There are MarTech stacks owned by the product and\/or the technology function and there are organisations where that ownership of marketing platforms and related customer data fully, or partly, sits in marketing. No one is scaling the cliff-face in quite the same way, but there are some trends emerging that indicate a maturity curve as to where this function is more likely to sit, or what is more likely to work for an organisation at a certain maturity.<br \/>\n<br \/>With marketing technology now encompassing everything from data analytics and personalisation to content supply chains, in this panel we&#8217;ll explore the best organisational design for MarTech success and get into the real issue of what sits with marketing and what sits with other teams (such as Product or Technology) when owning MarTech capabilities. Join as we discuss:<br \/>\n<br \/>&#8211; Where does the scope of MarTech start and stop, should it encompass all related tools and platforms to support and enable Marketing including data, automation, and measurement or are some of these tools\/platforms outside of this function?<br \/>\n<br \/>&#8211; Does it matter where MarTech sits? Should a B2B, for example, conceptualise their &#8216;maturity&#8217; level against not having MarTech ownership under their CMO?<br \/>\n<br \/>&#8211; Who should ultimately be accountable for ROI from MarTech investments \u2013 Marketing, Digital, Product, Technology or a dedicated MarTech function?<br \/>\n<br \/>&#8211; How do you build the exec level sponsorship into your MarTech strategy, and how do you asses the maturity of that ELT in MarTech terms?<br \/>\n<br \/>&#8211; Marketing are the key end users leveraging the platform to deliver value\/benefit, but Technology wants to maintain control of the platform, who should have the final say in vendor selection and tool configuration?<br \/>\n<br \/>&#8211; How do you ensure that wherever the function sits, there is still buy-in and support from all required teams to enable ongoing capability health and optimisation?<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n<p>12:15<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/08\/Blake-Rowley-55x55-1.jpg\" alt=\"Blake Rowley\">\n                            <\/div>\n<div class=\"text\">\n<h6>Partner Breakout: The Golden Profile &#8211; Your Secret Weapon for AI-Powered Marketing<\/h6>\n<p>                                Blake Rowley, Solution Engineer, Twilio Segment\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/08\/Logos-9.png\" alt=\"Twilio\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Explore the future of AI-driven marketing with the power of the Golden Profile. Learn how to transform diverse data into actionable insights for personalised and relevant customer communications.<br \/>\n<br \/>Blake Rowley, Solution Engineer at Twilio Segment, will cover key insights, touching on how a unified Golden Profile captures real-time, persistent, and contextual customer insights to drive smarter marketing decisions. From there we&#8217;ll look at how to seamlessly integrate behavioural, transactional, and engagement data into a comprehensive customer view for highly personalised experiences.<br \/>\n<br \/>Explore how predictive analytics and recommendation engines enhance targeting, engagement, and conversions, and learn how leading brands like Trade Me have leveraged these strategies to boost customer engagement, conversion rates, and revenue growth.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n            <\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-microphone\"><\/span>\n                            <\/div>\n<div class=\"text\">\n<h6>Partner Breakout: Beyond Insurance &#8211; How Bupa Is Redefining Personalisation in Healthcare<\/h6>\n<p>    Khachig Kabakjian, Director, Business Excellence APJ, Pegasystems<br \/>\n    Anita Hajdinjak, GM Customer Engagement, Personalisation &#038; Go-to-Market, Bupa\n<\/div>\n<div class=\"images-block\" style=\"display: flex; gap: 10px;\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Khachig-Kabakjian.jpg\" alt=\"Khachig Kabakjian\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Anita-Hajdinjak-e1760420881550.jpg\" alt=\"Anita Hajdinjak\" style=\"width: 55px; height: 55px;\">\n                            <\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-1.png\" alt=\"Pega\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/08\/Logos-3-1.png\" alt=\"Bupa\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Bupa&#8217;s bold ambition to become the world&#8217;s most customer-centric healthcare company is driving a transformative journey &#8211; one that reimagines personalisation at scale across the healthcare ecosystem. In this session, discover how Bupa continues to evolve as more than just a private health insurance to deliver deeply personalised, real-time healthcare experiences to drive better health outcomes for customers.<br \/>\n<br \/>\nBy harnessing the power of Pega&#8217;s Customer Decision Hub\u2122, Bupa unifies data across channels and systems to orchestrate hyper-personalised, omnichannel engagement. This AI-driven capability is not only elevating member satisfaction and service delivery &#8211; it&#8217;s laying the foundation for a more proactive, connected, and human approach to care.<br \/>\n<br \/>\nJoin us to explore how Bupa is turning vision into reality, and why this Pega-powered transformation is setting a new benchmark for customer-centricity in healthcare. <\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>12:40<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-food\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Networking Lunch<\/h6>\n<\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><img decoding=\"async\" src=\"\/\" alt=\"\">\n                                                        <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n<p>13:40<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Vanesa-Russack-e1758509351785.jpg\" alt=\"Vanesa Russack\">\n                            <\/div>\n<div class=\"text\">\n<h6>Think Tank 1: Why We Need to Work Out Our MarTech Operating Models<\/h6>\n<p><a id=\"thinktanks\"><\/a><br \/>\n                                Vanesa Russack, Head of Customer Lifecycle Management, Coles Group\n                            <\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-8.png\" alt=\"Coles Group\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>It&#8217;s a struggle working out who should own which components of a complex ecosystem.<\/p>\n<p><b>Join to discuss:<\/b><\/p>\n<ul>\n<li>How do you define the boundaries of MarTech ownership between Marketing, IT, Data and Operations teams?<\/li>\n<li>What skills and competencies are most critical when building a team to manage your MarTech operating model?<\/li>\n<li>How can organisations structure themselves to deliver seamless omnichannel experiences when MarTech systems are distributed across teams?<\/li>\n<li>What governance models work best to balance innovation, compliance and operational efficiency across your MarTech ecosystem?<\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n            <\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Luke-1-scaled-e1758509537692.jpg\" alt=\"Luke Harrison\">\n                            <\/div>\n<div class=\"text\">\n<h6>Think Tank 2: Bridging the Gap Between Marketing Technology and Your Data Architecture<\/h6>\n<p>                                Luke Harrison, Platform Product Owner, Customer Data Platforms, Data &#038; Enterprise Technology, Suncorp\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-9.png\" alt=\"Suncorp\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Without robust data enablement, even the most innovative strategies will falter.<\/p>\n<p><b>Join to discuss:<\/b><\/p>\n<ul>\n<li>Is your MarTech stack integrated into the wider organisation&#8217;s data architecture, or does it sit as an island?<\/li>\n<li>How should analytics and other business units access and use the data generated in MarTech platforms like CDPs?<\/li>\n<li>What practical steps can marketing teams take now to prepare their data for the impact of AI?<\/li>\n<li>How do you identify the right IT or internal partners who understand MarTech in context and can advocate for is?<\/li>\n<li>What approaches have worked in bridging the gap between data teams and marketing teams to deliver seamless customer experiences?<\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n            <\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Rakhal-Ebeli-1-scaled.png\" alt=\"Rakhal Ebeli\">\n                            <\/div>\n<div class=\"text\">\n<h6>Think Tank 3: Bringing Creativity to the Content Supply Chain for Personalisation at Scale<\/h6>\n<p>                                Rakhal Ebeli, Head of Marketing, Brand and Communications, Kapitol\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Kapitol-2.png\" alt=\"Kapitol\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>AI has disrupted the traditional content creation process, which means it&#8217;s more important than event to maintain brand authenticity.<\/p>\n<p><b>Join to discuss:<\/b><\/p>\n<ul>\n<li>What are the biggest challenges in creating personalised content at scale, and how do you think creativity can help overcome these challenges?<\/li>\n<li>How can we ensure that creativity in the content supply chain aligns with the brand&#8217;s voice and customer expectations while still allowing for innovation? <\/li>\n<li>Are there risks in the role you see AI playing in enabling creativity and efficiency in the content supply chain? <\/li>\n<li>How do you measure the success of personalised content at scale, and what metrics can help us understand whether creativity is driving the desired outcomes? <\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n            <\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Nick-1-e1758509943769.jpg\" alt=\"Nick Ong\">\n                            <\/div>\n<div class=\"text\">\n<h6>Think Tank 4: Navigating and Experimenting with MarTech&#8217;s Role in CX Journeys<\/h6>\n<p>                                Nick Ong, Senior Manager, Marketing Technology, Australian Unity\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-11.png\" alt=\"Australian Unity\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>The experimentation piece of the puzzle; when it comes to CX and MarTech, the opportunities are transformative and the challenges complex.<\/p>\n<p><b>Join to discuss:<\/b><\/p>\n<ul>\n<li>What customer signals should we use to prioritise CX experiments across the journey?<\/li>\n<li>What role should experimentation play in measuring and improving CX ROI?<\/li>\n<li>How can we foster a culture of experimentation across CX, marketing and product teams?<\/li>\n<li>How do we balance speed vs rigor in CX and MarTech experimentation?<\/li>\n<li>What metrics matter most when evaluating CX experiments across the funnel?<\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n<p>14:35<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-cups-whine\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Wine Tasting: Hosted by Aceik<\/h6>\n<p>We&#8217;ll be taking you to two of the most highly regarded vineyards in the Mornington Peninsula.<br \/>\n<\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Aceik.png\" alt=\"Aceik\">\n                                                        <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\"><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-golf\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Golf<\/h6>\n<p>9 holes on the beautiful RACV Cape Schanck Resort Gold Course\n                                                        <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                                            &nbsp;\n                                                        <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p><!--\n  \n\n<div class=\"agenda-block--row\">\n                                \n\n<div class=\"agenda-block--row--item--right\">\n                                    \n\n<div class=\"vertical-line dashed-border\">\n                                        \n\n<div class=\"hour-clock\">\n                                           \n                                        <\/div>\n\n\n                                        \n\n<div class=\"week-agenda-item\">\n                                            \n\n<div class=\"week-agenda-item-content\">\n                                                \n\n<div class=\"main-info d-flex justify-content-between\">\n                                                    \n\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n                                                        \n\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-paint\"><\/span>\n                                                        <\/div>\n\n\n                                                        \n\n<div class=\"text\">\n                                                            \n\n<h6>Paint & Sip<\/h6>\n\n\nSit back and have fun while our talented artists guide you step-by-step to create your very own masterpiece.\n<br \/>\n\n                                                        <\/div>\n\n\n                                                    <\/div>\n\n\n                                                    \n\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n                                                        \n\n<div class=\"image-content\"><img decoding=\"async\" src=\"\/\" alt=\"\">\n                                                            &nbsp;\n                                                        <\/div>\n\n\n                                                    <\/div>\n\n\n                                                <\/div>\n\n\n                                            <\/div>\n\n\n                                        <\/div>\n\n\n                                    <\/div>\n\n\n                                <\/div>\n\n\n                            <\/div>\n\n\n --> <\/p>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n            <\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-microphone\"><\/span>\n                            <\/div>\n<div class=\"text\">\n<h6>Workshop: How to Get the Best Out the Marketing &#038; Tech Partnership<\/h6>\n<p>                                Gemma Hunter, Partner \u2013 Brand, Creative, Leadership Consultant, SURGE Advisory<br \/>\n                                Mark Razzell, Director, Critical Truth\n                            <\/div>\n<div class=\"images-block\" style=\"display: flex; gap: 10px;\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2024\/08\/Gemma-Hunter-55x55-1.jpg\" alt=\"Gemma Hunter\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Mark-Razzell-e1757980226292-1-e1758514686185.png\" alt=\"Mark Razzell\" style=\"width: 55px; height: 55px;\">\n                            <\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\" style=\"display: flex; flex-direction: column; justify-content: flex-start; height: auto;\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-14.png\" alt=\"SURGE Advisory\" style=\"max-height: 60px; margin: 3px 0;\" \/><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-12.png\" alt=\"Critical Truth\" style=\"max-height: 60px; margin: 3px 0;\" \/>\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Marketing and technology partnerships are at the heart of modern business growth\u2014but they often speak different languages. Misaligned objectives, unclear data questions, and competing priorities can stall progress before it starts. So how do you build bridges, not barriers?<\/p>\n<p>                            We&#8217;ll unpack how to get the best out of your marketing and tech collaboration\u2014by asking better questions, clarifying stakeholder needs, and designing systems that drive progress, not perfection.<\/p>\n<p>                            We&#8217;ll introduce the 55\/5 rule, demonstrating why a well-articulated problem is the key to efficient data work, and explore how to translate business questions into hypotheses and experiments. You&#8217;ll gain a clear framework for working with IT and data gatekeepers, reduce friction in cross-functional teams, and build better documentation and workflows that keep pace with business needs.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>17:00<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item relax-day\">\n<div class=\"week-agenda-item-content\">\n<h5>Relax + Recharge<\/h5>\n<\/p><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>19:00<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-cups-water\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Pre-Gala Dinner drinks hosted by Tealium<\/h6>\n<\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/08\/Logos-12.png\" alt=\"\"><br \/>\n                                                            &nbsp;\n                                                        <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>19:45<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-food\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Gala Dinner<\/h6>\n<\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/08\/Logos-8.png \" alt=\"Deloitte\"><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>22:00<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-moon\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Close<\/h6>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-more-btn\"><a href=\"\"><\/p>\n<div class=\"agenda-more-btn--content\"><span><\/span><span><\/span><span><\/span><\/div>\n<p><\/a><\/div><\/div><\/div><\/div>\n<div id=\"wednesday\" class=\"\">\n<div class=\"agenda-content week-agenda\">\n<div class=\"agenda-block\">\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<h3>Friday<\/h3>\n<\/p><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n<p>8:00<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-key\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Villa Checkout<\/h6>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>8:00<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-juice\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Breakfast<\/h6>\n<\/p><\/div>\n<div class=\"images-block\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><img decoding=\"async\" src=\"\/\" alt=\"\"><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>8:40<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-microphone\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Opening Comments<\/h6>\n<\/p><\/div>\n<div class=\"images-block\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>8:50<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Jesper-Broberg-e1756702313260.jpg\" alt=\"Jesper Broberg\" style=\"width: 55px; height: 55px;\">\n                            <\/div>\n<div class=\"text\">\n<h6>Partner Keynote: The Agentic Experience &#8211; Reimagining Brand Engagement in the AI-First Era<\/h6>\n<p>                                Jesper Broberg, Vice President, Growth Markets, Sitecore\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-15-1.png\" alt=\"Sitecore\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Customers are everywhere, attention is fragmented, and AI is no longer an add-on\u2014it&#8217;s the foundation of modern engagement. With SitecoreAI ushering in an AI-first era of digital experience, the rules have changed. Traditional funnels and campaign-driven strategies are giving way to dynamic, agentic experiences powered by intelligence that anticipates, adapts, and acts. For marketing and digital leaders, the challenge is clear: how do you design experiences when discovery happens through AI-driven summaries, social signals, and predictive interactions? Join Sitecore to explore a new operating blueprint for marketing\u2014where AI is not just a tool but a trusted teammate. We&#8217;ll share how leading organisations are re-architecting their strategies to deliver hyper-relevant, adaptive experiences that thrive in a world of constant change. Explore how to leverage SitecoreAI to stay ahead of shifting customer expectations and create a brand presence that feels personal, predictive, and profoundly human.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>9:25<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Shaja-Foster-Ho.jpg-e1758602559648.jpeg\" alt=\"Shaja Foster-Ho\">\n                            <\/div>\n<div class=\"text\">\n<h6>Presentation: Progress Over Perfection &#8211; How Data Strategy Enabled Precision Personalisation at Domino&#8217;s<\/h6>\n<p>                                Shaja Foster-Ho, Group CRM and Loyalty Manager, Dominos\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-17-1.png\" alt=\"Dominos\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>The business wanted to accelerate personalisation, and Shaja was given responsibility for leading the Customer 360 initiative. As with any cross-market programme, aligning 12 countries takes time \u2014 and while the team worked toward consensus and long-term investment, they didn&#8217;t have immediate access to budget or tools. Rather than wait, they focused on what they could control: building segmentation, defining 100+ customer attributes, and activating them across CRM and digital channels.<br \/>\n                            <br \/>In this presentation, you&#8217;ll hear how Shaja and her team at Dominos developed a custom audience query tool to overcome tooling limitations and built reporting alongside it \u2014 which enabled markets to adopt personalisation and segmentation ahead of a long-term solution. Learn how the Domino&#8217;s team used their platforms to close tech gaps and enable content personalisation including loyalty stamp cards, time-of-day and weather-based campaigns, lapsed journeys, upsell triggers, and onsite personalisation testing. As a result they&#8217;re now beginning to introduce AI modules to further enhance personalisation and automation.<br \/>\n                            <br \/>This is your roadmap to a scalable, data-led foundation that enabled personalisation at scale and helped shape the roadmap for CDP and AI integration. The story is ultimately about progress over perfection \u2014 and how data strategy can unlock personalisation even in complex, resource-constrained environments.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>10:00<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/11\/Emily-Palmer.jpg\" alt=\"Emily Palmer\">\n                            <\/div>\n<div class=\"text\">\n<h6>Partner Breakout: How Coca-Cola, Prudential Finance, and Kate Spade New York are Cutting Through the AI Frenzy<\/h6>\n<p>                                Emily Palmer, Principal Solutions Consultant, Adobe\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2024\/08\/adobe_250x100.png\" alt=\"Adobe\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Creativity, marketing, and AI. Together they are &#8216;The New Business Imperative&#8217;. In a world where attention is the ultimate currency, creativity alone isn&#8217;t enough. Today&#8217;s audiences demand personalised, timely, and emotionally resonant content\u2014delivered seamlessly across every channel.<br \/>\n<br \/>Find out how leading brands like Coca-Cola, Prudential Finance, and Kate Spade New York are fusing data, creativity, content velocity, and AI to craft unforgettable experiences at scale. We&#8217;ll explore how AI is transforming the entire marketing lifecycle\u2014from strategy to creation to delivery\u2014making teams more agile and audiences more engaged than ever before.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>10:00<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-microphone\"><\/span><\/div>\n<div class=\"text\">\n<h6>Partner Breakout: The Sustainable Data Revolution \u2013 In Conversation with Woolworths and Paramount<\/h6>\n<p>                                Melanie Hoptman, VP and MD, Brands and Agencies, APAC, LiveRamp<br \/>\n                                James Perry, Head of Digital Media, Data &#038; Publisher Growth, Woolworths Group<br \/>\n                                Diane Ho, National Digital Sales Director, Paramount ANZ\n                            <\/div>\n<div class=\"images-block\" style=\"display: flex; gap: 10px;\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/11\/Melanie-Hoptman.jpg\" alt=\"Melanie Hoptman\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/11\/James-Perry-scaled.jpg\" alt=\"James Perry\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2017\/02\/Diane-Ho-scaled.jpg\" alt=\"Diane Ho\" style=\"width: 55px; height: 55px;\">\n                            <\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/11\/Logos-4.png\" alt=\"LiveRamp\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2022\/02\/woolworths-group-215x86-1.jpg\" alt=\"Woolworths Group\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/11\/Paramount.png\" alt=\"Paramount\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Data is the new energy, or rather, it should be viewed as energy; the essential force driving today&#8217;s most compelling digital brand experiences. Our industry is transitioning from the &#8220;fossil fuel&#8221; era of data-driven marketing, toward a future defined by sustainable data practices and durable solutions.<br \/>\n<br \/>Join Melanie Hoptman, MD &#038; VP of LiveRamp for an insightful fireside chat with James Perry, Head of Digital Media, Data, Partner and Publisher Services of Woolworths and Diane Ho, National Digital Sales Director at Paramount ANZ Diane Ho of Paramount, as they discuss how clean room technology is reshaping data strategy in this new era.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>10:30<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-cups-coffee\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Coffee break hosted by Twilio<br \/>\n<\/h6>\n<\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/08\/Logos-9.png \" alt=\"twilio\">\n                                                        <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n<p>10:55<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Vanesa-Russack-e1758509351785.jpg\" alt=\"Vanesa Russack\">\n                            <\/div>\n<div class=\"text\">\n<h6>Think Tank 1: Why We Need to Work Out Our MarTech Operating Models<\/h6>\n<p>                                Vanesa Russack, Head of Customer Lifecycle Management, Coles Group\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-8.png\" alt=\"Coles Group\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>It&#8217;s a struggle working out who should own which components of a complex ecosystem.<\/p>\n<p><b>Join to discuss:<\/b><\/p>\n<ul>\n<li>How do you define the boundaries of MarTech ownership between Marketing, IT, Data and Operations teams?<\/li>\n<li>What skills and competencies are most critical when building a team to manage your MarTech operating model?<\/li>\n<li>How can organisations structure themselves to deliver seamless omnichannel experiences when MarTech systems are distributed across teams?<\/li>\n<li>What governance models work best to balance innovation, compliance and operational efficiency across your MarTech ecosystem?<\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n            <\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Luke-1-scaled-e1758509537692.jpg\" alt=\"Luke Harrison\">\n                            <\/div>\n<div class=\"text\">\n<h6>Think Tank 2: Bridging the Gap Between Marketing Technology and Your Data Architecture<\/h6>\n<p>                                Luke Harrison, Platform Product Owner, Customer Data Platforms, Data &#038; Enterprise Technology, Suncorp\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-9.png\" alt=\"Suncorp\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Without robust data enablement, even the most innovative strategies will falter.<\/p>\n<p><b>Join to discuss:<\/b><\/p>\n<ul>\n<li>Is your MarTech stack integrated into the wider organisation&#8217;s data architecture, or does it sit as an island?<\/li>\n<li>How should analytics and other business units access and use the data generated in MarTech platforms like CDPs?<\/li>\n<li>What practical steps can marketing teams take now to prepare their data for the impact of AI?<\/li>\n<li>How do you identify the right IT or internal partners who understand MarTech in context and can advocate for is?<\/li>\n<li>What approaches have worked in bridging the gap between data teams and marketing teams to deliver seamless customer experiences?<\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n            <\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Rakhal-Ebeli-1-scaled.png\" alt=\"Rakhal Ebeli\">\n                            <\/div>\n<div class=\"text\">\n<h6>Think Tank 3: Bringing Creativity to the Content Supply Chain for Personalisation at Scale<\/h6>\n<p>                                Rakhal Ebeli, Head of Marketing, Brand and Communications, Kapitol\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Kapitol-2.png\" alt=\"Kapitol\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>AI has disrupted the traditional content creation process, which means it&#8217;s more important than event to maintain brand authenticity.<\/p>\n<p><b>Join to discuss:<\/b><\/p>\n<ul>\n<li>What are the biggest challenges in creating personalised content at scale, and how do you think creativity can help overcome these challenges?<\/li>\n<li>How can we ensure that creativity in the content supply chain aligns with the brand&#8217;s voice and customer expectations while still allowing for innovation? <\/li>\n<li>Are there risks in the role you see AI playing in enabling creativity and efficiency in the content supply chain? <\/li>\n<li>How do you measure the success of personalised content at scale, and what metrics can help us understand whether creativity is driving the desired outcomes? <\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n            <\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Nick-1-e1758509943769.jpg\" alt=\"Nick Ong\">\n                            <\/div>\n<div class=\"text\">\n<h6>Think Tank 4: Navigating and Experimenting with MarTech&#8217;s Role in CX Journeys<\/h6>\n<p>                                Nick Ong, Senior Manager, Marketing Technology, Australian Unity\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Logos-11.png\" alt=\"Australian Unity\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>The experimentation piece of the puzzle; when it comes to CX and MarTech, the opportunities are transformative and the challenges complex.<\/p>\n<p><b>Join to discuss:<\/b><\/p>\n<ul>\n<li>What customer signals should we use to prioritise CX experiments across the journey?<\/li>\n<li>What role should experimentation play in measuring and improving CX ROI?<\/li>\n<li>How can we foster a culture of experimentation across CX, marketing and product teams?<\/li>\n<li>How do we balance speed vs rigor in CX and MarTech experimentation?<\/li>\n<li>What metrics matter most when evaluating CX experiments across the funnel?<\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>11:50<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-microphone\"><\/span>\n                            <\/div>\n<div class=\"text\">\n<h6>Presentation: Customer Decisioning \u2013 The Brain of Modern MarTech<\/h6>\n<p>                                Pawan Verma, Head of MarTech and Delivery, Bupa<br \/>\n                                Satya Upadhyaya, Former Head of MarTech ANZ<\/p><\/div>\n<div class=\"images-block\" style=\"display: flex; gap: 10px;\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Pawan-Verma-1.png\" alt=\"Pawan Verma\" style=\"width: 55px; height: 55px;\"><br \/>\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/09\/Satya-1-e1758516103352.png\" alt=\"Satya Upadhyaya\" style=\"width: 55px; height: 55px;\">\n                            <\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/08\/Logos-3-1.png\" alt=\"Bupa\">\n                            <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                            <span class=\"ashton-icon-arrow_down\"><\/span>\n                        <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>In today&#8217;s marketing landscape, Customer Decisioning is quickly emerging as one of the most critical and topical subjects. As brands race to deliver personalised, real-time experiences, the real differentiator is not just data collection or channel activation &#8211; it&#8217;s the intelligence layer in between: customer decisioning. For any organisation aspiring to be genuinely customer-first, a robust Customer Decisioning capability is essential.<br \/>\n                            <br \/>The rise of AI-driven decisioning is accelerating this shift. Product companies are doubling down on investment in adaptive models, reinforcement learning, and real-time optimisation. Yet for many brands, Customer Decisioning remains an under-realised capability, often overshadowed by channels, data, or content.<br \/>\n                            <br \/>We would like to argue that Customer Decisioning must sit front and centre of the MarTech stack. It is the critical capability that translates data into context-aware actions, ensuring the right message, offer, or experience is delivered in the right moment. Without a strong decisioning foundation, brands risk continuing to operate in silos, relying on human guesswork, and falling short of customer expectations in an AI-driven world.<br \/>\n                            <br \/>We will unpack why decisioning matters now more than ever, how leading organisations are approaching it, and what practical steps marketers can take to put Customer Decisioning at the core of their transformation journey.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>12:20<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Amanda-Green-e1761623029939.png\" alt=\"Amanda Green\">\n                            <\/div>\n<div class=\"text\">\n<h6>MC Closing Comments<\/h6>\n<p>                                Amanda Green, General Manager of Digital and Innovation, Treasury Wine Estates\n                            <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n                                <img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/10\/Treasury-Wine-Estates.png\" alt=\"Treasury Wine Estates\">\n                            <\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>12:30<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-food\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Networking lunch<\/h6>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-more-btn\"><a href=\"\"><\/p>\n<div class=\"agenda-more-btn--content\"><span><\/span><span><\/span><span><\/span><\/div>\n<p><\/a><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><img decoding=\"async\" src=\"\/\" alt=\"\">\n                                                        <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-more-btn\"><a href=\"\"><\/p>\n<div class=\"agenda-more-btn--content\"><span><\/span><span><\/span><span><\/span><\/div>\n<p><\/a><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Marketing Tech Retreat 2025 AGENDA This carefully crafted program combines inspiring keynotes with informal activities and time to build real relationships. WED, NOV 12 THUR, NOV 13 FRI, NOV 14 Wednesday 17:00 Delegate registration 17:00 Welcome Drinks hosted by Deloitte Digital Thursday 8:00 Breakfast 8:40 Opening Comments Amanda Green, General Manager of Digital and Innovation, [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":64048,"parent":57590,"menu_order":17,"comment_status":"closed","ping_status":"closed","template":"full_width_efo.php","meta":{"_acf_changed":false,"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-67716","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/67716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/comments?post=67716"}],"version-history":[{"count":73,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/67716\/revisions"}],"predecessor-version":[{"id":70289,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/67716\/revisions\/70289"}],"up":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/57590"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/media\/64048"}],"wp:attachment":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/media?parent=67716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}