{"id":62013,"date":"2024-08-13T14:06:55","date_gmt":"2024-08-13T04:06:55","guid":{"rendered":"https:\/\/ashtonmedia.com.au\/?page_id=62013"},"modified":"2025-01-20T03:33:21","modified_gmt":"2025-01-19T16:33:21","slug":"2025-categories","status":"publish","type":"page","link":"https:\/\/ashtonmedia.com.au\/symposiums\/cx-awards\/2025-categories\/","title":{"rendered":"2025 Categories"},"content":{"rendered":"
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2025 Award
\nCategories<\/h2>\n<\/p><\/div><\/div>\n
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\n \"CX\n <\/div>\n
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<\/div><\/div><\/div><\/div><\/div>\n<\/section>\n
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CX RISING STAR OF THE YEAR<\/h5>\n

This award is open to a rising star working in a CX role within a client-side brand, with less than 10 years\u2019 experience in the industry. If you fit the criteria, you can either nominate yourself for this category, or you can nominate on behalf of a rising star in your team to celebrate and recognise the impact they have on the team and the organisation.<\/p>\n<\/div>\n

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BEST INCLUSIVE CUSTOMER EXPERIENCE<\/h5>\n

This category will celebrate a client-side brand making great strides in prioritising diversity, equity and inclusion, recognising an organisation that is creating more accessible and inclusive customer experiences across areas including but not limited to gender, race, neurodiversity, socioeconomic background or disability.<\/p>\n<\/div>\n

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\n\"Datacom\"<\/p>\n
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CX LEADER OF THE YEAR <\/span><\/h5>\n

This category will recognise an individual pioneering and shaping the future of customer experience, and who is currently in a CX leadership role within an organisation in Australia. The award will recognise an individual demonstrating leadership, innovation and commitment, inspiring and leading their teams to create innovative and meaningful customer experiences, and working to benefit the broader industry by making significant contributions to the growth and maturity of customer experience in ANZ. This CX Leader should have at least 6 years\u2019 experience working in a customer experience role, and have been in their position at their employer organisation, which must be a client-side brand, for at least 1 year.<\/p>\n<\/div>\n

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\n\"Datacom\"<\/p>\n
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BEST USE OF TECHNOLOGY TO REVOLUTIONISE CX<\/h5>\n

Utilising innovations in technology is becoming more important as brands strive to meet the needs of the digitally demanding customer. This award will celebrate a client-side brand that is effectively leveraging either customer-facing or back-end technology to create more relevant, seamless or inspiring customer experiences. Your entry can either be specific to a particular tech-driven initiative, or a more general approach to the organisation\u2019s customer experience, demonstrated by reference to several tech-driven initiatives.<\/p>\n<\/div>\n

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BEST CX TRANSFORMATION<\/h5>\n

This category will recognise a client-side brand that has undergone a CX transformation to become customer-centric in its mindset. The judges will be looking for a brand that can demonstrate how they have transformed their approach to the customer experience across no more than 5 years, the key metrics used to measure success based on a benchmark set at the beginning of the transformation, and what impact this has had on both the customer and the business.<\/p>\n<\/div>\n

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BEST CX INITIATIVE<\/h5>\n

This category will celebrate the region\u2019s best stand-alone CX initiative to make the customer experience more convenient, inspiring, meaningful or rewarding. This can be in the form of a marketing campaign, a customer service initiative, an employee engagement programme or any other relevant form. The judges will be looking for customer experience initiatives that truly stand out in this competitive landscape.<\/p>\n<\/div>\n

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CX TEAM OF THE YEAR<\/h5>\n

This award will commend the team who has demonstrated a truly innovative approach, working together to achieve a goal and deliver exceptional CX. Judges will be looking for those teams that have demonstrated passion and commitment, and have collaborated on a CX initiative or mindset to deliver strong business results\n<\/div>\n

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BEST CX PARTNER (TECHNOLOGY OR ADVISORY)<\/h5>\n

This award will celebrate a CX partner, whether that be a technology platform, a customer insights company, or an agency or consultancy, that has worked with client-side brands to transform any aspect of the customer experience.<\/p>\n<\/div>\n

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BEST USE OF CUSTOMER DATA AND INSIGHTS TO IMPROVE CX<\/h5>\n

This category will recognise a client-side brand making great strides in unlocking value in customer data and insights to create more engaging, meaningful and relevant customer experiences. The judges will be looking for how businesses innovate to collect, integrate and leverage customer data and feedback, and turn these insights into something personalised or meaningful for the customer to gain a competitive advantage.<\/p>\n<\/div>\n

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EXCELLENCE IN CUSTOMER SERVICE: ELEVATING CUSTOMER CARE<\/h5>\n

While the shift to hybrid and remote working and the increased need for customer care and support has changed the face of customer service over the past couple of years, there\u2019s enormous potential to elevate customer care as a business unit, turning it from a transactional cost-centre to a value add for both the organisation and the customer.
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\nThis award will celebrate a client-side brand elevating their customer service, transforming the customer experience by reducing friction throughout the care journey, and investing in their customer care agents to ensure excellent customer service.<\/p>\n<\/div>\n

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BEST EMPLOYEE EXPERIENCE INITIATIVE<\/h5>\n

Customer experience and the employee experience are inextricably linked; CX can only ever be as good as EX. This award will celebrate a client-side brand making great strides in improving the employee experience, thus engaging them and empowering them to deliverexceptional customer experiences. This can be in the form of any initiative that demonstrates EX excellence, such as a wellbeing initiative, an education programme, or a training opportunity.<\/p>\n<\/div>\n

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EXCELLENCE IN PUBLIC SECTOR: THE CITIZEN EXPERIENCE<\/h5>\n

As government departments strive to keep up with the ever-growing expectations of consumers, this award will recognise a public sector body or department making great strides in implementing a customer-centric approach. This can be in the form of utilising technology to better meet the expectations of digitally savvy citizens; better utilizing data to deliver a more seamless citizen experience, or any other relevant form.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

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Don’t miss our AshtonCast CX podcast and event updates<\/h4>\n

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