{"id":58814,"date":"2024-03-04T16:49:28","date_gmt":"2024-03-04T05:49:28","guid":{"rendered":"https:\/\/ashtonmedia.com.au\/?page_id=58814"},"modified":"2024-03-04T16:54:41","modified_gmt":"2024-03-04T05:54:41","slug":"insights-annie-marendaz","status":"publish","type":"page","link":"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-annie-marendaz\/","title":{"rendered":"Insights from the Programmatic Trailblazers &#8211; Annie Marendaz"},"content":{"rendered":"<section>\n<div class=\"basic-header block--grey-light light-header\">\n<div class=\"basic-header-content row m-l-0 m-r-0 justify-content-lg-between justify-content-start\">\n<div class=\"basic-header--item basic-header--item--left order-lg-1 order-2 p-l-0 p-r-0 d-lg-flex d-block\">\n<div class=\"text-content align-self-center\">\n<h2>Insights from <span style=\"font-family:born_ready_slantedregular;text-transform:none;line-height:1.2;font-size:75px;\"><br \/>the Programmatic Trailblazers<\/h2>\n<h5 style=\"font-size:27px;line-height:1.2;margin-top:20px;\">Annie Marendaz<br \/>Performance Director, The Media Store<\/h5>\n<p style=\"font-size:19px;font-family:'Tisa_Pro';\">\n<\/p><\/div><\/div>\n<div class=\"basic-header--item basic-header--item--right order-lg-2 order-1 p-l-0 p-r-0\">\n<div class=\"image-block\">\n<div class=\"image-content\">\n                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/PS24_PS24_video-cover-annie.jpg\" alt=\"Insights from the Programmatic Trailblazers\">\n                        <\/div>\n<div class=\"image-bg--small block--domino\"><\/div>\n<div class=\"image-bg--large block--dove-grey\"><\/div><\/div><\/div><\/div><\/div>\n<\/section>\n<section>\n<div class=\"event-text-two-col d-flex justify-content-lg-between\">\n<div class=\"left-col order-md-1 order-2\" style=\"padding-right:0;\">\n<p style=\"margin-top:25px;font-size:22px;\">Insights from the Programmatic Trailblazers will feature video interviews with some of the brightest minds in programmatic, ad-tech and digital who will be sharing their insights, discussing trends, and addressing challenges within the industry.\n<\/p>\n<div style=\"text-align:center;margin-top:20px;\" class=\"iframe-container\">\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Bq70xzP34y4?si=YZh3SThxWLOb0n-H\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<p style=\"margin-top:40px;font-size:22px;\"><strong><span style=\"font-size:26px;\">An elevator pitch for your session: Why should people come and see you at the Programmatic Summit in 2024?<\/span><\/strong><br \/>\n<br \/>\n<strong>Annie<\/strong>: My session is about how we can reimagine our programmatic approach with our clients to make it simplified and use creativity to make it memorable.<\/p>\n<p style=\"margin-top:40px;font-size:22px;\"><strong><span style=\"font-size:26px;\">Why is it important to have an event like the Programmatic Summit?  <\/span><\/strong><br \/>\n<br \/>\n<strong>Annie<\/strong>: I think it&#8217;s a really good way to absorb trends and new theories within the industry, especially at the beginning of the year and in one place. And then we can have a think about what we need to take back for our clients or our agencies to test and implement for the year. It&#8217;s also just a really good networking opportunity to kick the year off.<\/p>\n<p style=\"margin-top:40px;font-size:22px;\"><strong><span style=\"font-size:26px;\">What are your top three words describe programmatic in 2024?<\/span><\/strong><br \/>\n<br \/>\n<strong>Annie<\/strong>: Data driven, reimagined, and simplified.<\/p>\n<p style=\"margin-top:40px;font-size:22px;\"><strong><span style=\"font-size:26px;\">What do you think the biggest challenge for programmatic is going to be in 2024?<\/span><\/strong><br \/>\n<br \/>\n<strong>Annie<\/strong>: I think one of the biggest challenges is finding the right balance between automation and AI \u2013 which I&#8217;m sure a lot of people will be talking about \u2013 and humans to ensure we don&#8217;t lose the in intelligence and creativity individuals bring to the programmatic industry.<\/p>\n<p style=\"margin-top:40px;font-size:22px;\"><strong><span style=\"font-size:26px;\">Why are you passionate about the subject that you are speaking about? <\/span><\/strong><br \/>\n<br \/>\n<strong>Annie<\/strong>: At times when we&#8217;re presenting to clients or non-programmatic people or even friends and family that sometimes their eyes glaze over a little bit because we&#8217;ve made it maybe a little bit too complicated in the way we speak about programmatic. So, to ensure our clients and their businesses succeed and see the value in the work we&#8217;re doing, we need to find a way to simplify how we talk about our jobs and the work we&#8217;re doing. And in doing that our clients will then have the confidence to speak to non-marketing stakeholders within their businesses about the value of programmatic.<br \/>\n<br \/>\nI also think it will encourage grads and juniors want to get involved in the programmatic industry as it won&#8217;t seem as technical and overwhelming.<\/p>\n<\/p>\n<p style=\"margin-top:25px;font-size:22px;border-top:1px solid grey;padding-top:20px;\"><strong><a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/\" style=\"text-decoration:underline; color:#44ACAD;\" target=\"_blank\" rel=\"noopener\">The Programmatic Summit<\/a><\/strong> &#8211; in Melbourne on Thursday, 29th February 2024 and in Sydney on Thursday, 7th March 2024 &#8211; will bring together 650 of the smartest minds in the digital marketing and advertising industry.<\/strong><\/p>\n<\/div>\n<div class=\"right-col order-md-2 order-1\">\n<div class=\"swp_social_panel swp_horizontal_panel swp_flat_fresh  swp_default_full_color swp_individual_full_color swp_other_full_color scale-100  scale-\" data-min-width=\"1100\" data-float-color=\"#ffffff\" data-float=\"none\" data-float-mobile=\"none\" data-transition=\"slide\" data-post-id=\"58814\" ><div class=\"nc_tweetContainer swp_share_button swp_linkedin\" data-network=\"linkedin\"><a class=\"nc_tweet swp_share_link\" rel=\"nofollow noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/cws\/share?url=https%3A%2F%2Fashtonmedia.com.au%2Fsymposiums%2Fprogrammatic-summit%2Finsights-annie-marendaz%2F\" data-link=\"https:\/\/www.linkedin.com\/cws\/share?url=https%3A%2F%2Fashtonmedia.com.au%2Fsymposiums%2Fprogrammatic-summit%2Finsights-annie-marendaz%2F\"><span class=\"swp_count swp_hide\"><span class=\"iconFiller\"><span class=\"spaceManWilly\"><i class=\"sw swp_linkedin_icon\"><\/i><span class=\"swp_share\">Share<\/span><\/span><\/span><\/span><\/a><\/div><div class=\"nc_tweetContainer swp_share_button swp_twitter\" data-network=\"twitter\"><a class=\"nc_tweet swp_share_link\" rel=\"nofollow noreferrer noopener\" target=\"_blank\" href=\"https:\/\/twitter.com\/intent\/tweet?text=Insights+from+the+Programmatic+Trailblazers+-+Annie+Marendaz&url=https%3A%2F%2Fashtonmedia.com.au%2Fsymposiums%2Fprogrammatic-summit%2Finsights-annie-marendaz%2F\" data-link=\"https:\/\/twitter.com\/intent\/tweet?text=Insights+from+the+Programmatic+Trailblazers+-+Annie+Marendaz&url=https%3A%2F%2Fashtonmedia.com.au%2Fsymposiums%2Fprogrammatic-summit%2Finsights-annie-marendaz%2F\"><span class=\"swp_count swp_hide\"><span class=\"iconFiller\"><span class=\"spaceManWilly\"><i class=\"sw swp_twitter_icon\"><\/i><span class=\"swp_share\">Tweet<\/span><\/span><\/span><\/span><\/a><\/div><div class=\"nc_tweetContainer swp_share_button swp_facebook\" data-network=\"facebook\"><a class=\"nc_tweet swp_share_link\" rel=\"nofollow noreferrer noopener\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/share.php?u=https%3A%2F%2Fashtonmedia.com.au%2Fsymposiums%2Fprogrammatic-summit%2Finsights-annie-marendaz%2F\" data-link=\"https:\/\/www.facebook.com\/share.php?u=https%3A%2F%2Fashtonmedia.com.au%2Fsymposiums%2Fprogrammatic-summit%2Finsights-annie-marendaz%2F\"><span class=\"swp_count swp_hide\"><span class=\"iconFiller\"><span class=\"spaceManWilly\"><i class=\"sw swp_facebook_icon\"><\/i><span class=\"swp_share\">Share<\/span><\/span><\/span><\/span><\/a><\/div><\/div>\n<p><a href=\"ttps:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/\"><button class=\"ashton-btn ashton-btn--blu-btn\" style=\"margin-top:20px\" target=\"_blank\">MORE INFO ON THE PROGRAMMATIC SUMMIT 2024<\/button><\/a><\/p>\n<div style=\"margin-top:20px;\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<section class=\"p-md-t-20 p-md-b-20 p-b-30 p-t-30 block--blue-lighter logo-grid-description\">\n<div class=\"container\">\n<div class=\"p-lg-l-75 p-lg-r-75 p-md-l-30 p-md-r-30 p-l-0 p-r-0 \">\n<h4 class=\"text-center ashton-font--grey-darker\">Don&#8217;t miss our event updates<\/h4>\n<p class=\"text-md-center text-left m-t-25 ashton-font--light ashton-font--18\">\n<div id='wufoo-zwmtjqv02r833q'>\nFill out my <a href='https:\/\/projectd.wufoo.com\/forms\/zwmtjqv02r833q'>online form<\/a>.\n<\/div>\n<script type='text\/javascript'>var zwmtjqv02r833q;(function(d, t) {\nvar s = d.createElement(t), options = {\n'userName'      : 'projectd',    \n'formHash'      : 'zwmtjqv02r833q',    \n'autoResize'    :  true,   \n'height'        : '463',      \n'async'         :  true,          \n'header'        : 'show',      \n'host'          : 'wufoo.com',    \n'entSource'     : 'wordpress',   \n'defaultValues' : ''     \n,'ssl'          :  1           };\ns.src = ('https:' == d.location.protocol ? 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An elevator pitch for your session: Why should people come [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":55796,"parent":51482,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"full_width_efo.php","meta":{"_acf_changed":false,"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-58814","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/58814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/comments?post=58814"}],"version-history":[{"count":3,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/58814\/revisions"}],"predecessor-version":[{"id":58818,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/58814\/revisions\/58818"}],"up":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/51482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/media\/55796"}],"wp:attachment":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/media?parent=58814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}