{"id":57420,"date":"2024-02-05T16:08:12","date_gmt":"2024-02-05T05:08:12","guid":{"rendered":"https:\/\/ashtonmedia.com.au\/?page_id=57420"},"modified":"2024-04-04T13:55:17","modified_gmt":"2024-04-04T02:55:17","slug":"content-hub","status":"publish","type":"page","link":"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/content-hub\/","title":{"rendered":"Content Hub"},"content":{"rendered":"<section>\n<div class=\"basic-header block--ebony-clay light-header\">\n<div class=\"basic-header-content row m-l-0 m-r-0 justify-content-lg-between justify-content-start\">\n<div class=\"basic-header--item basic-header--item--left order-lg-1 order-2 p-l-0 p-r-0 d-lg-flex d-block\">\n<div class=\"text-content align-self-center\">\n<h2 style=\"color:white;\">CONTENT HUB<\/h2>\n<p style=\"color:white;\">Bringing you the latest insights in programmatic, ad-tech and digital advertising from the brightest and the best programmatic trailblazers.<\/p>\n<p><a href=\"#trendsreport\"><button style=\"margin-top:15px;\" class=\"ashton-btn ashton-btn--blu-btn\">TRENDS REPORT 2024<span class=\"ashton-icon-arrow-right\"><\/span><\/button><\/a><br \/>\n<a href=\"#interviews\"><button style=\"margin-top:15px;\" class=\"ashton-btn ashton-btn--blu-btn\">VIDEO INTERVIEWS<span class=\"ashton-icon-arrow-right\"><\/span><\/button><\/a><\/p>\n<\/div>\n<\/div>\n<div class=\"basic-header--item basic-header--item--right order-lg-2 order-1 p-l-0 p-r-0\">\n<div class=\"image-block\">\n<div class=\"image-content\">\n                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/01\/PS24-content-hub.jpg\" alt=\"Content Hub\"><\/div>\n<div class=\"image-bg--small block--domino\"><\/div>\n<div class=\"image-bg--large block--dove-grey\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"p-md-t-85 p-md-b-140 p-b-30 p-t-30 block--white logo-grid-description\" style=\"padding-top:30px !important;\">\n<div class=\"container\">\n<div class=\"p-lg-l-70 p-lg-r-70 p-md-l-30 p-md-r-30 p-l-0 p-r-0 \">\n<div id=\"trendsreport\">\n<p class=\"text-center ashton-font--grey-darker\" style=\"font-size:19px;\">UNCOVERING THE FUTURE<\/p>\n<h4 class=\"text-center ashton-font--grey-darker\" style=\"padding-bottom:20px;font-family:born_ready_slantedregular;text-transform:none;\">The 11 Must-Know<br \/>\nProgrammatic Trends for 2024<\/h4>\n<div>\n<p class=\"p-lg-r-40 m-b-20 ashton-font--light ashton-font--18\" style=\"margin-top:20px;\" ><a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/2024-trends-report\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/01\/PS24-report-LinkedIn.jpg\" width=\"400\" alt=\"A conversation with\" style=\"float:right;padding-left:20px;padding-bottom:20px;\" \/><\/a>Programmatic advertising is going through significant and continuous growth: constituting nearly three-quarters (71%) of digital spending transacted programmatically across various platforms in 2023 according to Dentsu data. Forecasts from the IAB Europe indicates that most advertisers (74%) and agencies (80%) expect their investment in programmatic to increase over the next 12 months.<br \/>\n<br \/>\nTo gain deeper insights into the challenges and opportunities awaiting programmatic advertising in 2024, we sought the perspectives of industry leaders spanning diverse sectors.<br \/>\n<br \/>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/2024-trends-report\/\"><button style=\"margin-top:15px;\" class=\"ashton-btn ashton-btn--blu-btn\">FIND OUT MORE<span class=\"ashton-icon-arrow-right\"><\/span><\/button><\/a>\n<\/p>\n<\/div>\n<div style=\"clear: both\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"p-md-t-85 p-md-b-80 p-b-30 p-t-30 block--spring-wood logo-grid-description\" style=\"padding-top:30px !important;\" id=\"interviews\">\n<div class=\"container\">\n<div class=\"p-lg-l-70 p-lg-r-70 p-md-l-30 p-md-r-30 p-l-0 p-r-0 \">\n<div>\n<p class=\"text-center ashton-font--grey-darker\" style=\"font-size:19px;\">2024 VIDEO INTERVIEWS<\/p>\n<h4 class=\"text-center ashton-font--grey-darker\" style=\"padding-bottom:20px;font-family:born_ready_slantedregular;text-transform:none;\">Insights from the Programmatic Trailblazers<\/h4>\n<p class=\"p-lg-r-40 m-b-20 ashton-font--light ashton-font--18\" style=\"margin-top:20px;\" >Insights from the Programmatic Trailblazers will feature video interviews with some of the brightest minds in programmatic, ad-tech and digital advertising as they share their insights, discuss trends, and address challenges within the industry.\n<\/p>\n<div>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-ander-lopez-ochoa\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/PS24_Trailblazers-video_ep1.jpg\" width=\"500\" alt=\"A conversation with\" style=\"float:left;padding-right:20px;padding-bottom:20px;\" \/><\/a><\/p>\n<h5>Episode 1: Transparency in Programmatic<\/h5>\n<p class=\"p-lg-r-40 m-b-20 ashton-font--light ashton-font--18\" style=\"margin-top:20px;\" >A video interview with one of our international keynotes at Programmatic Summit 2024, Ander Lopez Ochoa, EMEA Head of Digital, Content, Media &#038; eCommerce Marketing, Johnson &#038; Johnson.<br \/>\n<br \/>\nHere Ander shares his thoughts on:<br \/>\n&#8211; Optimisation across the value chain<br \/>\n&#8211; Exposing challenges in the industry<br \/>\n&#8211; How log level data should become the backbone of programmatic, and much more!<br \/>\n<br \/>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-ander-lopez-ochoa\/\" style=\"text-decoration:underline; color:#902585;\">Watch and read the full interview here<\/a>\n<\/p>\n<\/div>\n<div style=\"clear: both\"><\/div>\n<hr>\n<p>\n<\/p>\n<div>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-dan-slivjanovski\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/PS24_Trailblazers-video_ep2.jpg\" width=\"500\" alt=\"A conversation with\" style=\"float:left;padding-right:20px;padding-bottom:20px;\" \/><\/a><\/p>\n<h5>Episode 2: Driving Campaign Performance in the Age of AI and Attention<\/h5>\n<p class=\"p-lg-r-40 m-b-20 ashton-font--light ashton-font--18\" style=\"margin-top:20px;\" >This video interview features Dan Slivjanovski, Chief Marketing Officer at DoubleVerify, who talks the talk on the importance of verification.<br \/>\n<br \/>\nHere Dan shares his thoughts on:<br \/>\n&#8211; AI-created content, both good and bad<br \/>\n&#8211; How fraudsters are harnessing the power of AI<br \/>\n&#8211; Algorithmic dynamic octa optimisation, and much more!<br \/>\n<br \/>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-dan-slivjanovski\/\" style=\"text-decoration:underline; color:#902585;\">Watch and read the full interview here<\/a>\n<\/p>\n<\/div>\n<div style=\"clear: both\"><\/div>\n<hr>\n<p>\n<\/p>\n<div>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-berina-colakovic\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/PS24_video-3.2.jpg\" width=\"500\" alt=\"A conversation with\" style=\"float:left;padding-right:20px;padding-bottom:20px;\" \/><\/a><\/p>\n<h5>Episode 3: Adapting to the Post-Cookie Environment and How to Activate First-Party Data for Delivering More Personalised Campaigns<\/h5>\n<p class=\"p-lg-r-40 m-b-20 ashton-font--light ashton-font--18\" style=\"margin-top:20px;\" >This video interview features Berina Colakovic, Sales Director, APAC at StackAdapt, who shares her thoughts on:<br \/>\n<br \/>\n&#8211; Using programmatic as part of the holistic strategy of your digital marketing campaign<br \/>\n&#8211; Reshaping programmatic through first-party data in contextual advertising<br \/>\n&#8211; Moving towards multi-touch attribution models, and more!<br \/>\n<br \/>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-berina-colakovic\/\" style=\"text-decoration:underline; color:#902585;\">Watch and read the full interview here<\/a>\n<\/p>\n<\/div>\n<div style=\"clear: both\"><\/div>\n<hr>\n<p>\n<\/p>\n<div>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-annie-marendaz\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/PS24_PS24_video-annie_1.jpg\" width=\"500\" alt=\"A conversation with\" style=\"float:left;padding-right:20px;padding-bottom:20px;\" \/><\/a><\/p>\n<h5>Episode 4: Utilising Creativity to Reimagine the Programmatic Journey<\/h5>\n<p class=\"p-lg-r-40 m-b-20 ashton-font--light ashton-font--18\" style=\"margin-top:20px;\" >In this video interview with one of our speakers at Programmatic Summit 2024 &#8211; Annie Marendaz, Performance Director at The Media Store.<br \/>\n<br \/>\nAnnie gives us a preview on what to expect from her session at the Summit, including enhancing the accessibility, memorability, and enjoyment of the programmatic journey, seamlessly aligning efforts with overarching business objectives.<br \/>\n<br \/>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-annie-marendaz\/\" style=\"text-decoration:underline; color:#902585;\">Watch and read the full interview here<\/a>\n<\/p>\n<\/div>\n<div style=\"clear: both\"><\/div>\n<hr>\n<p>\n<\/p>\n<div>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-anthony-rodrigues\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/PS24_PS24_video-rea.jpg\" width=\"500\" alt=\"A conversation with\" style=\"float:left;padding-right:20px;padding-bottom:20px;\" \/><\/a><\/p>\n<h5>Episode 5: Driving the programmatic and ad-tech industry forward<\/h5>\n<p class=\"p-lg-r-40 m-b-20 ashton-font--light ashton-font--18\" style=\"margin-top:20px;\" >In this video interview, we interview Anthony Rodrigues, National Programmatic Manager at realestate.com.au \u2013 one of our partners at Programmatic Summit 2024.<br \/>\n<br \/>\nTune in to hear why Anthony and realestate.com.au think its so important to support the Programmatic Summit and move the industry forward.<br \/>\n<br \/>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-anthony-rodrigues\/\" style=\"text-decoration:underline; color:#902585;\">Watch and read the full interview here<\/a>\n<\/p>\n<\/div>\n<div style=\"clear: both\"><\/div>\n<hr>\n<p>\n<\/p>\n<div>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-ben-oliver\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/PS24_PS24_video-ben.jpg\" width=\"500\" alt=\"A conversation with\" style=\"float:left;padding-right:20px;padding-bottom:20px;\" \/><\/a><\/p>\n<h5>Episode 6: Bringing Your Media Team In-House: How Treasury Wine Estates Built a Media Team from Scratch<\/h5>\n<p class=\"p-lg-r-40 m-b-20 ashton-font--light ashton-font--18\" style=\"margin-top:20px;\" >In this video interview with one of our speakers at Programmatic Summit 2024 &#8211; Ben Oliver, Head of Media at Treasury Wine Estates.<br \/>\n<br \/>\nBen gives us a preview on what to expect from his session at the Summit, where he will delve into transitioning Treasury Wine Estate&#8217;s media in house, focusing on the choice of initial tech stack from programmatic platforms to analytics tools, the challenges of recruitment and team structure and reporting and measurement.<br \/>\n<br \/>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-ben-oliver\/\" style=\"text-decoration:underline; color:#902585;\">Watch and read the full interview here<\/a>\n<\/p>\n<\/div>\n<div style=\"clear: both\"><\/div>\n<hr>\n<p>\n<\/p>\n<div>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-rebecca-taylor\/\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/PS24_video-4.2-1.png\" width=\"500\" alt=\"A conversation with\" style=\"float:left;padding-right:20px;padding-bottom:20px;\" \/><\/a><\/p>\n<h5>Episode 7: Driving the programmatic and ad-tech industry forward<\/h5>\n<p class=\"p-lg-r-40 m-b-20 ashton-font--light ashton-font--18\" style=\"margin-top:20px;\" >In this video interview, we interview Rebecca Taylor, Senior Sales Manager at Nexxen &#8211; one of our partners at Programmatic Summit 2024.<br \/>\n<br \/>\nTune in to hear why Rebecca and Nexxen think its so important to support the Programmatic Summit and move the industry forward.<br \/>\n<br \/>\n<a href=\"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/insights-rebecca-taylor\/\" style=\"text-decoration:underline; color:#902585;\">Watch and read the full interview here<\/a>\n<\/p>\n<\/div>\n<div style=\"clear: both\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<div style=\"clear: both\"><\/div>\n<section class=\"p-md-t-20 p-md-b-20 p-b-30 p-t-30 block--blue-lighter logo-grid-description\">\n<div class=\"container\">\n<div class=\"p-lg-l-75 p-lg-r-75 p-md-l-30 p-md-r-30 p-l-0 p-r-0 \">\n<h4 class=\"text-center ashton-font--grey-darker\">Don&#8217;t miss our event updates<\/h4>\n<p class=\"text-md-center text-left m-t-25 ashton-font--light ashton-font--18\">\n<div id='wufoo-m1orjop20nxihnm'>\nFill out my <a href='https:\/\/projectd.wufoo.com\/forms\/m1orjop20nxihnm'>online form<\/a>.\n<\/div>\n<script type='text\/javascript'>var m1orjop20nxihnm;(function(d, t) {\nvar s = d.createElement(t), options = {\n'userName'      : 'projectd',    \n'formHash'      : 'm1orjop20nxihnm',    \n'autoResize'    :  true,   \n'height'        : '463',      \n'async'         :  true,          \n'header'        : 'show',      \n'host'          : 'wufoo.com',    \n'entSource'     : 'wordpress',   \n'defaultValues' : ''     \n,'ssl'          :  1           };\ns.src = ('https:' == d.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'secure.wufoo.com\/scripts\/embed\/form.js';\ns.onload = s.onreadystatechange = function() {\nvar rs = this.readyState; if (rs) if (rs != 'complete') if (rs != 'loaded') return;\ntry { m1orjop20nxihnm = new WufooForm();m1orjop20nxihnm.initialize(options);m1orjop20nxihnm.display(); } catch (e) {}}\nvar scr = d.getElementsByTagName(t)[0], par = scr.parentNode; par.insertBefore(s, scr);\n})(document, 'script');<\/script> <noscript> <iframe height=\"463\" allowTransparency=\"true\" sandbox=\"allow-top-navigation allow-scripts allow-popups allow-forms allow-same-origin allow-popups-to-escape-sandbox\" frameborder=\"0\" scrolling=\"no\" style=\"width:100%;border:none;\"src=\"https:\/\/projectd.wufoo.com\/embed\/m1orjop20nxihnm?entsource=wordpress\"><a href=\"https:\/\/projectd.wufoo.com\/forms\/m1orjop20nxihnm?entsource=wordpress\" rel=\"nofollow\">Fill out my Wufoo form!<\/a><\/iframe> <\/noscript><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>CONTENT HUB Bringing you the latest insights in programmatic, ad-tech and digital advertising from the brightest and the best programmatic trailblazers. TRENDS REPORT 2024 VIDEO INTERVIEWS UNCOVERING THE FUTURE The 11 Must-Know Programmatic Trends for 2024 Programmatic advertising is going through significant and continuous growth: constituting nearly three-quarters (71%) of digital spending transacted programmatically across [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":55796,"parent":51482,"menu_order":13,"comment_status":"closed","ping_status":"closed","template":"full_width_efo.php","meta":{"_acf_changed":false,"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-57420","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/57420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/comments?post=57420"}],"version-history":[{"count":24,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/57420\/revisions"}],"predecessor-version":[{"id":59226,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/57420\/revisions\/59226"}],"up":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/51482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/media\/55796"}],"wp:attachment":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/media?parent=57420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}