{"id":56615,"date":"2023-12-06T09:53:59","date_gmt":"2023-12-05T22:53:59","guid":{"rendered":"https:\/\/ashtonmedia.com.au\/?page_id=56615"},"modified":"2024-02-05T16:08:41","modified_gmt":"2024-02-05T05:08:41","slug":"2024-trends-report","status":"publish","type":"page","link":"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/2024-trends-report\/","title":{"rendered":"Trends 2024 Report"},"content":{"rendered":"<p><!--\n\n<section class=\"p-md-t-40 p-md-b-40 p-b-30 p-t-30 block--carrara logo-grid-description logo-grid-bold-text\">\n\n\n<div class=\"container\">\n\n\n<div class=\"p-lg-l-100 p-lg-r-100 p-md-l-30 p-md-r-30 p-l-0 p-r-0 \">\n\n\n\n<\/div>\n\n\n<\/section>\n\n--><\/p>\n<section style=\"background-color:#F7F3EF;\">\n<div class=\"event-text-two-col d-flex justify-content-lg-between\">\n<div class=\"left-col order-md-1 order-2\">\n<h4 style=\"text-transform:uppercase;font-family:'Runda-Medium';margin-top:20px;font-size:24px;\">Top 11 Programmatic Trends 2024<\/h4>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/PS24_trends_800x400-1.jpg\" alt=\"Programmatic Trends report banner\" \/><br \/>\n<!--\n\n<h4>Latest Top 11 Trends and Challenges in programmatic advertising<\/h4>\n\n--><\/p>\n<p style=\"margin-top:30px;\">Programmatic advertising is going through significant and continuous growth: constituting nearly three-quarters (71%) of digital spending transacted programmatically across various platforms in 2023 according to Dentsu data. Forecasts from the IAB Europe indicates that most advertisers (74%) and agencies (80%) expect their investment in programmatic to increase over the next 12 months.<br \/>\n<br \/>\nHowever, 2024 is poised to be a year of substantial disruption for programmatic advertising. Google is set to phase out all third-party cookies on its Chrome browser, which commands two-thirds of internet users. By the year&#8217;s end, these cookies will be entirely disabled, aligning Chrome with Firefox and Safari, both of which have enforced similar measures for years. The impending challenge is underscored by a recent survey revealing that merely 8% of marketers feel &#8220;fully prepared&#8221; for the impending cookie crackdown, with only 22% claiming to be &#8220;mostly prepared.&#8221;<br \/>\n<br \/>\nTo gain deeper insights into the challenges and opportunities awaiting programmatic advertising in 2024, we sought the perspectives of industry leaders spanning diverse sectors.<br \/>\n<br \/>\nThis report is brought to you by the Programmatic Summit 2024 \u2013 which kicks off in Melbourne on Thursday, 29 February at Pullman on the Park, followed by Programmatic Summit Sydney on Thursday, 7 March at ICC Sydney.<br \/>\n<br \/>\n<a href=\"\/symposiums\/programmatic-summit\/buy-tickets\/\" style=\"text-decoration:underline;color:blue;\">Buy tickets here<\/a>.\n<\/p>\n<\/div>\n<div class=\"right-col order-md-2 order-1\" style=\"padding-left: 0px;min-width:600px !important;\">\n<div class=\"text-sticky\">\n<h4>Get the insights now<\/h4>\n<h5 style=\"margin-bottom:20px;font-size:22px;\">Tell us where to send it below<\/h5>\n<div id='wufoo-s1amojtn0vac5df'>\nFill out my <a href='https:\/\/projectd.wufoo.com\/forms\/s1amojtn0vac5df'>online form<\/a>.\n<\/div>\n<script type='text\/javascript'>var s1amojtn0vac5df;(function(d, t) {\nvar s = d.createElement(t), options = {\n'userName'      : 'projectd',    \n'formHash'      : 's1amojtn0vac5df',    \n'autoResize'    :  true,   \n'height'        : '591',      \n'async'         :  true,          \n'header'        : 'show',      \n'host'          : 'wufoo.com',    \n'entSource'     : 'wordpress',   \n'defaultValues' : ''     \n,'ssl'          :  1           };\ns.src = ('https:' == d.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'secure.wufoo.com\/scripts\/embed\/form.js';\ns.onload = s.onreadystatechange = function() {\nvar rs = this.readyState; if (rs) if (rs != 'complete') if (rs != 'loaded') return;\ntry { s1amojtn0vac5df = new WufooForm();s1amojtn0vac5df.initialize(options);s1amojtn0vac5df.display(); } catch (e) {}}\nvar scr = d.getElementsByTagName(t)[0], par = scr.parentNode; par.insertBefore(s, scr);\n})(document, 'script');<\/script> <noscript> <iframe height=\"591\" allowTransparency=\"true\" sandbox=\"allow-top-navigation allow-scripts allow-popups allow-forms allow-same-origin allow-popups-to-escape-sandbox\" frameborder=\"0\" scrolling=\"no\" style=\"width:100%;border:none;\"src=\"https:\/\/projectd.wufoo.com\/embed\/s1amojtn0vac5df?entsource=wordpress\"><a href=\"https:\/\/projectd.wufoo.com\/forms\/s1amojtn0vac5df?entsource=wordpress\" rel=\"nofollow\">Fill out my Wufoo form!<\/a><\/iframe> <\/noscript><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<p><!--\n\n<section class=\"p-md-t-40 p-md-b-40 p-b-30 p-t-30 block--carrara logo-grid-description logo-grid-bold-text\">\n\n\n<div class=\"container\">\n\n\n<div class=\"p-lg-l-100 p-lg-r-100 p-md-l-30 p-md-r-30 p-l-0 p-r-0 \">\n\n\n\n<\/div>\n\n\n<\/section>\n\n\n--><\/p>\n<section>\n<div class=\"rich-link-block block--carrara\">\n<h4 class=\"text-center\">Upcoming industry event<\/h4>\n<div class=\"rick-content-relative\">\n<div class=\"d-flex\">\n<div class=\"col-7 col-lg-5 d-flex p-lg-l-15 p-l-0 p-lg-r-15 p-r-7\">\n<div class=\"left-col\">\n<div>\n<div class=\"text-content\">\n<h6>The region&#8217;s leading programmatic advertising, adtech and digital conference<\/h6>\n<\/p><\/div>\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/ps23-home-highlight-1.jpg\" alt=\"Programmatic Summit\" \/>\n                                    <\/div>\n<\/div><\/div><\/div>\n<div class=\"col-5 col-lg-7 p-lg-r-15 p-r-0 p-lg-l-15 p-l-7\">\n<div class=\"right-col\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/ps23-home-5.jpg\" alt=\"Programmatic Summit\" \/>\n                                <\/div><\/div><\/div><\/div>\n<div class=\"rich-link-button \">\n                        <a href=\"\/symposiums\/programmatic-summit\/\"><\/p>\n<div class=\"rich-link d-flex justify-content-between\">\n<div class=\"info-content\">\n<h2>PROGRAMMATIC SUMMIT SYDNEY 2024<\/h2>\n<p>29 February, Melbourne &#038;<br \/> 7 March, Sydney<\/p>\n<\/p><\/div>\n<div class=\"arrow-content align-self-center\">\n                                    <span class=\"ashton-icon-large_arrow\"><\/span>\n                                <\/div><\/div>\n<p>                        <\/a>\n                    <\/div><\/div><\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Top 11 Programmatic Trends 2024 Programmatic advertising is going through significant and continuous growth: constituting nearly three-quarters (71%) of digital spending transacted programmatically across various platforms in 2023 according to Dentsu data. Forecasts from the IAB Europe indicates that most advertisers (74%) and agencies (80%) expect their investment in programmatic to increase over the next [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":55796,"parent":51482,"menu_order":16,"comment_status":"closed","ping_status":"closed","template":"full_width_efo.php","meta":{"_acf_changed":false,"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-56615","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/56615","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/comments?post=56615"}],"version-history":[{"count":6,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/56615\/revisions"}],"predecessor-version":[{"id":56667,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/56615\/revisions\/56667"}],"up":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/51482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/media\/55796"}],"wp:attachment":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/media?parent=56615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}