{"id":56246,"date":"2023-11-10T10:04:52","date_gmt":"2023-11-09T23:04:52","guid":{"rendered":"https:\/\/ashtonmedia.com.au\/?page_id=56246"},"modified":"2025-03-07T14:50:02","modified_gmt":"2025-03-07T03:50:02","slug":"winners","status":"publish","type":"page","link":"https:\/\/ashtonmedia.com.au\/symposiums\/cx-awards\/winners\/","title":{"rendered":"Winners"},"content":{"rendered":"<section>\n<div class=\"basic-header block--ebony-clay light-header\">\n<div class=\"basic-header-content row m-l-0 m-r-0 justify-content-lg-between justify-content-start\">\n<div class=\"basic-header--item basic-header--item--left order-lg-1 order-2 p-l-0 p-r-0 d-lg-flex d-block\">\n<div class=\"text-content align-self-center\">\n<h2 span style=\"color:white;\">2025 Winners<\/h2>\n<\/p><\/div><\/div>\n<div class=\"basic-header--item basic-header--item--right order-lg-2 order-1 p-l-0 p-r-0\">\n<div class=\"image-block\">\n<div class=\"image-content\">\n                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/11\/cxa_winners.jpg\" alt=\"CX Awards winners\">\n                        <\/div>\n<div class=\"image-bg--small block--keppel\"><\/div>\n<div class=\"image-bg--large block--biscay\"><\/div><\/div><\/div><\/div><\/div>\n<\/section>\n<section class=\"p-lg-t-90 p-lg-b-75 p-md-t-40 p-md-b-40 p-b-30 p-t-10 block--dark-grey speaker-section\">\n<div class=\"speakers-grid low-image-grid\">\n<p class=\"ashton-font--white text-center\" style=\"font-size:30px;\">2025 WINNERS | <a href=\"..\/2022-winners\" style=\"color:#44ACAD;text-decoration:underline;\">2022 WINNERS<\/a> | <a href=\"..\/2021-winners\" style=\"color:#44ACAD;text-decoration:underline;\">2021 WINNERS<\/a> | <a href=\"..\/2020-winners\" style=\"color:#44ACAD;text-decoration:underline;\">2020 WINNERS<\/a> | <a href=\"..\/2019-winners\/\" style=\"color:#44ACAD;text-decoration:underline;\">2019 WINNERS<\/a> | <a href=\"..\/2018-winners\" style=\"color:#44ACAD;text-decoration:underline;\">2018 WINNERS<\/a><\/p>\n<\/div>\n<\/section>\n<section class=\"p-md-t-40 p-md-b-50 p-t-35 p-b-35 block--spring-wood text-two-col\">\n<div class=\"container\">\n<div id=\"navigation\" class=\"p-lg-l-10 p-lg-r-10 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;\">\n<p style=\"font-size:24px;line-height:2;\">\n<span style=\"text-decoration:underline;color:#44ACAD;\"><a href=\"#technology\">BEST USE OF TECHNOLOGY TO REVOLUTIONISE CX<\/a><\/span><br \/>\n<span style=\"text-decoration:underline;color:#44ACAD;\"><a href=\"#risingstar\">CX RISING STAR OF THE YEAR<\/a><\/span><br \/>\n<span style=\"text-decoration:underline;color:#44ACAD;\"><a href=\"#team\">CX TEAM OF THE YEAR<\/a><\/span><br \/>\n<span style=\"text-decoration:underline;color:#44ACAD;\"><a href=\"#partner\">BEST CX PARTNER (TECHNOLOGY OR ADVISORY)<\/a><\/span><br \/>\n<span style=\"text-decoration:underline;color:#44ACAD;\"><a href=\"#insights\">BEST USE OF CUSTOMER DATA AND INSIGHTS TO IMPROVE CX<\/a><\/span><br \/>\n<span style=\"text-decoration:underline;color:#44ACAD;\"><a href=\"#customer\">EXCELLENCE IN CUSTOMER SERVICE: ELEVATING CUSTOMER CARE<\/a><\/span><br \/>\n<span style=\"text-decoration:underline;color:#44ACAD;\"><a href=\"#transformation\">BEST CX TRANSFORMATION<\/a><\/span><br \/>\n<span style=\"text-decoration:underline;color:#44ACAD;\"><a href=\"#cxinitiative\">BEST CX INITIATIVE<\/a><\/strong><\/span><br \/>\n<span style=\"text-decoration:underline;color:#44ACAD;\"><a href=\"#inclusive\">BEST INCLUSIVE CUSTOMER EXPERIENCE<\/a><\/span><br \/>\n<span style=\"text-decoration:underline;color:#44ACAD;\"><a href=\"#exinitiative\">BEST EMPLOYEE EXPERIENCE INITIATIVE<\/a><\/span><br \/>\n<span style=\"text-decoration:underline;color:#44ACAD;\"><a href=\"#cxleader\">CX LEADER OF THE YEAR<\/a><\/strong><\/span><br \/>\n<span style=\"text-decoration:underline;color:#44ACAD;\"><a href=\"#publicsector\">EXCELLENCE IN PUBLIC SECTOR: THE CITIZEN EXPERIENCE<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/section>\n<p><!----- BEST USE OF TECHNOLOGY ----><\/p>\n<div id=\"technology\" class=\"p-lg-l-150 p-lg-r-150 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;margin-top:100px;\">\n<p><span class=\"ashton-icon-mobile\" style=\"font-size:70px;\"><\/span><\/p>\n<h4 style=\"text-transform:uppercase;font-size:40px;font-family:'GoodHeadlineOffcPro-Cond-bold';line-height:50px;\">Best Use of Technology to Revolutionise CX<\/h4>\n<p class=\"ashton-font--light ashton-font--18\">Category sponsored by<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2023\/01\/Datacom-215x86-July2023.jpg\" alt=\"DATACOM\" height=\"70px;\"><\/p>\n<div id=\"shortlist\" style=\"margin-top:20px;padding-top:20px;border-top:1px solid #b59038;\">\n<p class=\"ashton-font--light ashton-font--20\";\"><strong>WINNER<\/strong><\/p>\n<h4>Bare<br \/>\n<\/h4>\n<h5>BARE &#8211; Using Technology to Unlock Human-Led Care<\/h5>\n<div class=\"image-block\" style=\"text-align:center;margin-bottom:20px;margin-top:20px;\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/03\/CXA25-best-use-tech-winner.jpg\" width=\"600\" alt=\"winner\" \/>\n<\/div>\n<p class=\"ashton-font--light ashton-font--18\";\" style=\"margin-top:30px;\">Bare makes one of life\u2019s hardest times that little bit easier by combining technology and human-led care. Tools like our NOK platform, in what we believe is an industry first tool, allows families to plan dignified and affordable funeral arrangements from home while providing compassionate care for the living.<\/p>\n<\/p><\/div>\n<\/div>\n<p><!----- END OF BEST USE OF TECHNOLOGY ----><\/p>\n<p><!----- CX RISING STAR OF THE YEAR ----><\/p>\n<div id=\"risingstar\" class=\"p-lg-l-150 p-lg-r-150 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;margin-top:70px;\">\n<p><span class=\"ashton-icon-shooting-star\" style=\"font-size:70px;\"><\/span><\/p>\n<h4 style=\"text-transform:uppercase;font-size:40px;font-family:'GoodHeadlineOffcPro-Cond-bold';line-height:50px;\">CX Rising Star of the Year<\/h4>\n<div id=\"shortlist\" style=\"margin-top:20px;padding-top:20px;border-top:1px solid #b59038;\">\n<p class=\"ashton-font--light ashton-font--20\";\"><strong>WINNER<\/strong><\/p>\n<h4>Bupa Health Insurance<\/h4>\n<h5>Kate Prunell, Customer Experience Manager, Bupa Health Insurance<\/h5>\n<div class=\"image-block\" style=\"text-align:center;margin-bottom:20px;margin-top:20px;\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/03\/CXA25-CX-rising-star-winner.jpg\" alt=\"CX Rising Star of the Year winner\" width=\"600\" \/>\n<\/div>\n<p class=\"ashton-font--light ashton-font--18\";\" style=\"margin-top:30px;\">Fostering a culture of collaboration and advocating for continuous improvement, Kate\u2019s commitment to turning insights into action has delivered both foundational and transformative change. From delivering additional value to ensuring we get the basics right every time, her passion for customer has and will have a lasting impact.<\/p>\n<\/p><\/div>\n<\/div>\n<p><!----- CX RISING STAR OF THE YEAR ----><\/p>\n<p><!-----  CX TEAM OF THE YEAR ----><\/p>\n<div id=\"team\" class=\"p-lg-l-150 p-lg-r-150 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;margin-top:100px;\">\n<p><span class=\"ashton-icon-users-squre\" style=\"font-size:70px;\"><\/span><\/p>\n<h4 style=\"text-transform:uppercase;font-size:40px;font-family:'GoodHeadlineOffcPro-Cond-bold'\">CX Team of the year<\/h4>\n<div id=\"shortlist\" style=\"margin-top:20px;padding-top:20px;border-top:1px solid #b59038;\">\n<p class=\"ashton-font--light ashton-font--20\";\"><strong>WINNER<\/strong><\/p>\n<h4>JAX Tyres &amp; Auto<\/h4>\n<h5>JAX Tyres &#038; Auto: Uniting 92 Franchisees to Drive Customer Excellence<\/h5>\n<div class=\"image-block\" style=\"text-align:center;margin-bottom:20px;margin-top:20px;\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/03\/CXA25-CX-team-winner.jpg\" width=\"600\" \/><\/p>\n<\/div>\n<p class=\"ashton-font--light ashton-font--18\";\" style=\"margin-top:30px;\">JAX Tyres &amp; Auto&#8217;s CX team, spanning 92 franchisees, has embedded customer experience into the business\u2019s DNA. Through AI-powered text analytics, personalised customer journeys, and the &#8220;You Said, We Did&#8221; initiative, the team has driven CX excellence, boosting NPS and delivering significant business growth.\n<\/p>\n<\/p><\/div>\n<\/div>\n<p><!-----  END OF CX TEAM OF THE YEAR ----><\/p>\n<p><!-----  BEST CX PARTNER ----><\/p>\n<div id=\"partner\" class=\"p-lg-l-150 p-lg-r-150 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;margin-top:100px;\">\n<p><span class=\"ashton-icon-users-star\" style=\"font-size:70px;\"><\/span><\/p>\n<h4 style=\"text-transform:uppercase;font-size:40px;font-family:'GoodHeadlineOffcPro-Cond-bold';line-height:50px;\">Best CX Partner (Technology or Advisory)<\/h4>\n<div id=\"shortlist\" style=\"margin-top:20px;padding-top:20px;border-top:1px solid #b59038;\">\n<p class=\"ashton-font--light ashton-font--20\";\"><strong>WINNER<\/strong><\/p>\n<h4>Kapiche<\/h4>\n<h5>Proving the Value of CX: The $307,000 NPS Point at Reflections Holidays<\/h5>\n<div class=\"image-block\" style=\"text-align:center;margin-bottom:20px;margin-top:20px;\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/03\/CXA25-best-CX-partner-winner.jpg\" width=\"600\" alt=\"CX Partner winner\" \/>\n<\/div>\n<p class=\"ashton-font--light ashton-font--18\";\" style=\"margin-top:30px;\">Reflections Holidays used Kapiche\u2019s platform to connect NPS with revenue, discovering that a one-point increase in NPS was worth $307,000. By linking NPS with revenue, they\u2019ve empowered their teams to make strategic, data-driven decisions that save them substantial amounts of money while also improving the customer experience.<\/p>\n<\/div><\/div>\n<p><!----- END OF BEST CX PARTNER ----><\/p>\n<p><!----- BEST USE OF DATA ----><\/p>\n<div id=\"data\" class=\"p-lg-l-150 p-lg-r-150 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;margin-top:70px;\">\n<p><span class=\"ashton-icon-progress\" style=\"font-size:70px;\"><\/span><\/p>\n<h4 style=\"text-transform:uppercase;font-size:40px;font-family:'GoodHeadlineOffcPro-Cond-bold';line-height:50px;\">Best Use of Customer Data and Insights to Improve CX<\/h4>\n<div id=\"shortlist\" style=\"margin-top:20px;padding-top:20px;border-top:1px solid #b59038;\">\n<p class=\"ashton-font--light ashton-font--20\";\"><strong>WINNER<\/strong><\/p>\n<h4>Milwaukee Tool<\/h4>\n<h5>Milwaukee Tool Turns Customer Insights into Advocacy and Growth<\/h5>\n<div class=\"image-block\" style=\"text-align:center;margin-bottom:20px;margin-top:20px;\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/03\/CXA25-best-use-data-winner.jpg\" alt=\"Customer Data winner\" width=\"600\" \/>\n<\/div>\n<p class=\"ashton-font--light ashton-font--18\";\" style=\"margin-top:30px;\">Milwaukee Tool revolutionized CX by harnessing data from their distribution partners, turning insights into action. Through tailored strategies, they boosted NPS by 13 points in Australia and over 43 in New Zealand, driving advocacy, loyalty, and long-term growth in the B2B space.<\/p>\n<\/p><\/div>\n<\/div>\n<p><!----- END OF BEST USE OF DATA ----><\/p>\n<p><!----- CUSTOMER SERVICE ----><\/p>\n<div id=\"customer\" class=\"p-lg-l-150 p-lg-r-150 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;margin-top:100px;\">\n<p><span class=\"ashton-icon-star\" style=\"font-size:70px;\"><\/span><\/p>\n<h4 style=\"text-transform:uppercase;font-size:40px;font-family:'GoodHeadlineOffcPro-Cond-bold'\">Excellence in Customer Service: Elevating Customer Care<\/h4>\n<div id=\"shortlist\" style=\"margin-top:20px;padding-top:20px;border-top:1px solid #b59038;\">\n<p class=\"ashton-font--light ashton-font--20\";\"><strong>WINNER<\/strong><\/p>\n<h4>NZ Post<\/h4>\n<h5>Beyond the Parcel: NZ Post\u2019s Journey to Customer Care Excellence<\/h5>\n<div class=\"image-block\" style=\"text-align:center;margin-bottom:20px;margin-top:20px;\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/03\/CXA25-customer-care-winner.jpg\" width=\"600\" alt=\"Excellence in Customer Service winner\" \/>\n<\/div>\n<p class=\"ashton-font--light ashton-font--18\";\" style=\"margin-top:30px;\">NZ Post&#8217;s customer care transformation has achieved peak NPS, enhanced employee engagement, and delivered high-quality results through innovative onboarding, digital-human integration, and a focus on continuous development. This holistic approach has not only elevated customer satisfaction but also driven organisational excellence, setting a new industry standard.<\/p>\n<\/p><\/div>\n<\/div>\n<p><!----- END OF CUSTOMER SERVICE ----><\/p>\n<p><!-----  BEST CX TRANSFORMATION ----><\/p>\n<div id=\"transformation\" class=\"p-lg-l-150 p-lg-r-150 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;margin-top:100px;\">\n<p><span class=\"ashton-icon-rocket\" style=\"font-size:70px;\"><\/span><\/p>\n<h4 style=\"text-transform:uppercase;font-size:40px;font-family:'GoodHeadlineOffcPro-Cond-bold';line-height:50px;\">Best CX Transformation<\/h4>\n<div id=\"shortlist\" style=\"margin-top:20px;padding-top:20px;border-top:1px solid #b59038;\">\n<p class=\"ashton-font--light ashton-font--20\";\"><strong>WINNER<\/strong><\/p>\n<h4>PEXA<\/h4>\n<h5>PEXA&#8217;s CX Transformation: From Paper Trails to Driving Digital Change in Property Settlements<\/h5>\n<div class=\"image-block\" style=\"text-align:center;margin-bottom:20px;margin-top:20px;\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/03\/CXA25-transformation-winner.jpg\" alt=\"Best CX Transformation winner\" width=\"600\" \/>\n<\/div>\n<p class=\"ashton-font--light ashton-font--18\";\" style=\"margin-top:30px;\">PEXA plays a pivotal role in the Aussie dream of home ownership, helping \u2018connect people to place\u2019. Over the past 5-years PEXA has embraced a CX-first strategy to revolutionise the property settlement experience, by evolving feedback collection, implementing AI-driven insights, enhancing the PEXA Platform and transforming support services and channels.<\/p>\n<\/div>\n<\/div>\n<p><!-----  END OF BEST CX TRANSFORMATION ----><\/p>\n<p><!----- BEST CX INITIATIVE ----><\/p>\n<div id=\"initiative\" class=\"p-lg-l-150 p-lg-r-150 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;margin-top:100px;\">\n<p><span class=\"ashton-icon-lightbulb\" style=\"font-size:70px;\"><\/span><\/p>\n<h4 style=\"text-transform:uppercase;font-size:40px;font-family:'GoodHeadlineOffcPro-Cond-bold';line-height:50px;\">Best CX Initiative<\/h4>\n<div id=\"shortlist\" style=\"margin-top:20px;padding-top:20px;border-top:1px solid #b59038;\">\n<p class=\"ashton-font--light ashton-font--20\";\"><strong>WINNER<\/strong><\/p>\n<h4>St Vincent&#8217;s Care<\/h4>\n<h5>Celebrating You Series (TV &#038; Podcast) &#8211; Supporting Families in Navigate The Emotions Of Aged Care Decisions<\/h5>\n<div class=\"image-block\" style=\"text-align:center;margin-bottom:20px;margin-top:20px;\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/03\/CXA25-best-CX-initiative-winner.jpg\" width=\"600\" alt=\"Best CX Initiative winner\" \/><!--new photo-->\n<\/div>\n<p class=\"ashton-font--light ashton-font--18\";\" style=\"margin-top:30px;\">Celebrating You is a groundbreaking video and podcast series that supports residents and families in navigating the emotional journey of ageing. Through personal stories and expert insights, the series shifts the conversation about aged care and those who live and work within it.<\/p>\n<\/div>\n<\/div>\n<p><!----- END OF BEST CX INITIATIVE ----><\/p>\n<section class=\"p-md-t-40 p-md-b-110 p-t-35 p-b-35 text-two-col block--white\">\n<div class=\"container\">\n<p><!----- BEST INCLUSIVE CUSTOMER EXPERIENCE ----><\/p>\n<div id=\"inclusive\" class=\"p-lg-l-150 p-lg-r-150 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;margin-top:70px;\">\n<p><span class=\"ashton-icon-inclusive\" style=\"font-size:70px;\"><\/span><\/p>\n<h4 style=\"text-transform:uppercase;font-size:40px;font-family:'GoodHeadlineOffcPro-Cond-bold';line-height:50px;\">Best Inclusive Customer Experience<\/h4>\n<div id=\"shortlist\" style=\"margin-top:20px;padding-top:20px;border-top:1px solid #b59038;\">\n<p class=\"ashton-font--light ashton-font--20\";\"><strong>WINNER<\/strong><\/p>\n<h4>Services Australia<\/h4>\n<h5>Services Australia&#8217;s Customer Experience Standard<\/h5>\n<div class=\"image-block\" style=\"text-align:center;margin-bottom:20px;margin-top:20px;\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/03\/CXA-inclusive-winner.jpg\" alt=\"Best Inclusive Customer Experience winner\" width=\"600\" \/>\n<\/div>\n<p class=\"ashton-font--light ashton-font--18\";\" style=\"margin-top:30px;\">Services Australia has set an ambitious direction to deliver world class government services. With a strong focus on improving the customer experience, we developed a Customer Experience (CX) Standard, inclusive of 7 Experience Design Principles, to enable the delivery of inclusive and customer-centric policies and services.<\/p>\n<\/p><\/div>\n<\/div>\n<p><!----- BEST INCLUSIVE CUSTOMER EXPERIENCE ----><\/p>\n<p><!---- START OF EX---><\/p>\n<div id=\"employee\" class=\"p-lg-l-150 p-lg-r-150 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;margin-top:100px;\">\n<p><span class=\"ashton-icon-person\" style=\"font-size:70px;\"><\/span><\/p>\n<h4 style=\"text-transform:uppercase;font-size:40px;font-family:'GoodHeadlineOffcPro-Cond-bold';line-height:50px;\">Best Employee Experience Initiative<\/h4>\n<div id=\"shortlist\" style=\"margin-top:20px;padding-top:20px;border-top:1px solid #b59038;\">\n<p class=\"ashton-font--light ashton-font--20\";\"><strong>WINNER<\/strong><\/p>\n<h4>St Vincent&#8217;s Care<\/h4>\n<h5>Kindness Works For Us &#8211; Transforming Workforce Engagement<\/h5>\n<div class=\"image-block\" style=\"text-align:center;margin-bottom:20px;margin-top:20px;\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/03\/CXA25-employee-experience-winner.jpg\" alt=\"Best Employee Experience Initiative winner\" width=\"600\" \/>\n<\/div>\n<p class=\"ashton-font--light ashton-font--18\";\" style=\"margin-top:30px;\">Kindness Works For Us is St Vincent\u2019s Care\u2019s employee engagement program focused on recognition, kindness, and connection. It has significantly improved staff retention, satisfaction, and the quality of care provided to residents by fostering a positive, engaged workforce.<\/p>\n<\/div>\n<\/div>\n<p><!---- END OF EX---><\/p>\n<p><!----- CX LEADER OF THE YEAR ----><\/p>\n<div id=\"cxleader\" class=\"p-lg-l-150 p-lg-r-150 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;margin-top:100px;\">\n<p><span class=\"ashton-icon-star\" style=\"font-size:70px;\"><\/span><\/p>\n<h4 style=\"text-transform:uppercase;font-size:40px;font-family:'GoodHeadlineOffcPro-Cond-bold'\">CX Leader of the Year<\/h4>\n<p class=\"ashton-font--light ashton-font--18\">Category sponsored by<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2024\/07\/coveo-118x53-1.png\" alt=\"COVEO\" height=\"53px;\"><\/p>\n<div id=\"shortlist\" style=\"margin-top:20px;padding-top:20px;border-top:1px solid #b59038;\">\n<p class=\"ashton-font--light ashton-font--20\";\"><strong>WINNER<\/strong><\/p>\n<h4 style=\"font-size:55px;\">Samantha Ezra<\/h4>\n<h4 style=\"font-size:40px;\">CX CoE Lead Principal, Telstra<\/h4>\n<h5>Sam, a passionate CX leader who is responsible for driving CX transformation at Telstra<\/h5>\n<div class=\"image-block\" style=\"text-align:center;margin-bottom:20px;margin-top:20px;\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/03\/CXA25-leader2-winner.jpg\" width=\"600\" alt=\"CX Leader winner\" \/>\n<\/div>\n<p class=\"ashton-font--light ashton-font--18\";\" style=\"margin-top:30px;\">Sam Ezra leads Telstra\u2019s CX Centre of Expertise and is the driving force behind Telstra\u2019s approach to customer experience at scale. She identifies and spearheads a myriad of cx initiatives that help to define our strategy, set our standards and build our culture. <\/p>\n<\/p><\/div>\n<\/div>\n<p><!----- END OF CX LEADER OF THE YEAR ----><\/p>\n<p><!-- START OF PUBLIC SECTOR --><\/p>\n<div id=\"publicsector\" class=\"p-lg-l-150 p-lg-r-150 p-md-l-30 p-md-r-30 p-l-0 p-r-0\" style=\"text-align:center;margin-top:100px;\">\n<p><span class=\"ashton-icon-circles\" style=\"font-size:70px;\"><\/span><\/p>\n<h4 style=\"text-transform:uppercase;font-size:40px;font-family:'GoodHeadlineOffcPro-Cond-bold';line-height:50px;\">Excellence in Public Sector: The Citizen Experience<\/h4>\n<div id=\"shortlist\" style=\"margin-top:20px;padding-top:20px;border-top:1px solid #b59038;\">\n<p class=\"ashton-font--light ashton-font--20\";\"><strong>WINNER<\/strong><\/p>\n<h4>Wyndham City Council <\/h4>\n<h5>Wyndham City Council Conversational Customer Service Chatbot<\/h5>\n<div class=\"image-block\" style=\"text-align:center;margin-bottom:20px;margin-top:20px;\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2025\/03\/CXA25-public-sector-winner.jpg\" alt=\"Excellence in Public Sector: The Citizen Experience winner\" width=\"600\" \/>\n<\/div>\n<p class=\"ashton-font--light ashton-font--18\";\" style=\"margin-top:30px;\">TWyndham City Council, Australia&#8217;s fastest-growing council, implemented an AI chatbot that resolves 70% of citizen queries with 90% accuracy. This 24\/7 service enables sustainable growth in customer service delivery without increasing resources, while maintaining high-quality personalised support for their 290,000 residents.<\/p>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"p-md-t-20 p-md-b-20 p-b-30 p-t-30 block--blue-lighter logo-grid-description\">\n<div class=\"container\">\n<div class=\"p-lg-l-75 p-lg-r-75 p-md-l-30 p-md-r-30 p-l-0 p-r-0 \">\n<h4 class=\"text-center ashton-font--grey-darker\">Don&#8217;t miss our AshtonCast CX podcast and event updates<\/h4>\n<p class=\"text-md-center text-left m-t-25 ashton-font--light ashton-font--18\">\n<div id='wufoo-m1u2dlz1vpwpc6'>\nFill out my <a href='https:\/\/projectd.wufoo.com\/forms\/m1u2dlz1vpwpc6'>online form<\/a>.\n<\/div>\n<script type='text\/javascript'>var m1u2dlz1vpwpc6;(function(d, t) {\nvar s = d.createElement(t), options = {\n'userName'      : 'projectd',    \n'formHash'      : 'm1u2dlz1vpwpc6',    \n'autoResize'    :  true,   \n'height'        : '463',      \n'async'         :  true,          \n'header'        : 'show',      \n'host'          : 'wufoo.com',    \n'entSource'     : 'wordpress',   \n'defaultValues' : ''     \n,'ssl'          :  1           };\ns.src = ('https:' == d.location.protocol ? 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