{"id":55726,"date":"2023-10-27T14:41:34","date_gmt":"2023-10-27T03:41:34","guid":{"rendered":"https:\/\/ashtonmedia.com.au\/?page_id=55726"},"modified":"2024-03-06T10:03:44","modified_gmt":"2024-03-05T23:03:44","slug":"agenda","status":"publish","type":"page","link":"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/sydney\/agenda\/","title":{"rendered":"Agenda"},"content":{"rendered":"<section>\n<div class=\"basic-header block--grey-opacity llevight-header\">\n<div class=\"basic-header-content row m-l-0 m-r-0 justify-content-lg-between justify-content-start\">\n<div class=\"basic-header--item basic-header--item--left order-lg-1 order-2 p-l-0 p-r-0 d-lg-flex d-block\">\n<div class=\"text-content align-self-center\">\n<h2>AGENDA<\/h2>\n<p>The most comprehensively researched programmatic, ad-tech and digital conference in the region. Learn from the brightest and the best, the pioneers and the pathfinders to explore the most-important subjects: the demise of the cookie, the rise of omnichannel, retail media, DooH and CTV through to Sustainability. Have an explore below!<\/p>\n<p><a href=\"..\/buy-tickets\"><button style=\"margin-top: 20px;\" class=\"ashton-btn ashton-btn--blu-btn\">BUY TICKETS<span class=\"ashton-icon-arrow-right\"><\/a>\n                    <\/div><\/div>\n<div class=\"basic-header--item basic-header--item--right order-lg-2 order-1 p-l-0 p-r-0\">\n<div class=\"image-block\">\n<div class=\"image-content\">\n                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/11\/ps23-agenda.jpg\" alt=\"Programmatic Summit 2024 agenda\">\n                        <\/div>\n<div class=\"image-bg--small block--domino\"><\/div>\n<div class=\"image-bg--large block--dove-grey\"><\/div><\/div><\/div><\/div><\/div>\n<\/section>\n<section>\n<div class=\"logo-grid agenda-tab-content\">\n<div class=\"tab-content\">\n<div id=\"thursday\" class=\"\">\n<div class=\"agenda-content week-agenda\">\n<div class=\"agenda-block\">\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<h3 style=\"padding-top: 10px;\"><span style=\"font-family:'Tisa_Pro';\">Thursday, 7 March<\/span><\/h3>\n<\/p><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>8:10<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-juice\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Registration Opens<\/h6>\n<\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>8:50<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/11\/Rachida-Murray_agenda_55x55.jpg\" alt=\"Rachida Murray\"><\/p><\/div>\n<div class=\"text\">\n<h6>Opening Comments &#038; State of the Nation<\/h6>\n<p>Rachida Murray, Chief Digital Officer, Spark Foundry\n                                                        <\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/spark-foundry-150.jpg\" alt=\"Spark Foundry\" \/><\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>9:00<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/10\/Ander-Lopez-Ochoa_agenda_55x55.png\" alt=\"Ander Lopez Ochoa\"><\/p>\n<\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">International Keynote<\/h5>\n<h6>The Path to Programmatic Transparency: Providing More Visibility on Programmatic Spend to Enable Investments to Be Made More Strategically and Achieve the Best ROI<\/h6>\n<p>Ander Lopez Ochoa, EMEA Head of Digital, Content, Media &#038; eCommerce Marketing, Johnson &#038; Johnson<\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/10\/Johnson-and-Johnson-118x53-1.jpg\" alt=\"Johnson &#038; Johnson\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>In this special international keynote presentation, join Ander Lopez Ochoa from Johnson &#038; Johnson as we explore the need to provide stakeholders with a clearer objective into programmatic spend, this session delves into the critical need for transparency in the advertising ecosystem. The presentation will also provide a roadmap for fostering trust and collaboration among advertisers, agencies, and publishers, ultimately enabling investments to be made more strategically. Through concrete examples of success at Johnson &#038; Johnson, we will demystify the complex web of intermediaries, allowing you to truly see where your ad dollars are going, allowing you to reduce inefficiencies.<br \/>\n<br \/>\nTo ensure that your ads are viewed by rea, engaged audiences, is a fundamental concern, and so Ander will also touch on the pervasive issue of ad fraud and how you can best reduce any brand damage by having your ads appear in inappropriate and harmful contexts.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>9:40<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/01\/Dan-Slivjanovski-Field_agenda_55x55.jpg\" alt=\"Dan Slivjanovski\"><\/p>\n<\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">Partner Keynote<\/h5>\n<h6>Driving Campaign Performance in the Age of AI and Attention<\/h6>\n<p>Dan Slivjanovski, Chief Marketing Officer, DoubleVerify\n                                                   <\/p><\/div>\n<div class=\"images-block\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/02\/doubleverify-118-2.jpg\" alt=\"DV\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>The media landscape is undergoing significant changes and content consumption is splintering. The excitement around generative Artificial Intelligence (AI) and its capabilities will continue to bring with it a plethora of concerns and challenges for the modern-day advertisers. When media investments are on the line, it becomes imperative for advertisers to understand the importance of real-time data and leverage AI models to optimize campaign performance and drive ROI.<br \/>\n<br \/>\nWith DoubleVerify\u2019s latest acquisition of Scibids, a global leader in AI-powered digital campaign optimization, advertisers are empowered with unparalleled insights and control over their advertising performance. Working with DV Scibids not only delivers tangible outcomes but also increases attention levels, improves operational efficiency, and reduces manual lift.<br \/>\n<br \/>\nDiscover the power of AI when paired with attention metrics and how programmatic advertisers can now have advanced optimization capabilities to improve KPIs.\n<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n<p>10:15<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/11\/Annie-Marendaz_agenda_55x55.jpg\" alt=\"Annie Marendaz\"><\/p>\n<\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">Track 1<\/h5>\n<h6>Utilising Creativity to Reimagine the Programmatic Journey<\/h6>\n<p>Annie Marendaz, Performance Director, The Media Store\n                                                        <\/p><\/div>\n<div class=\"images-block\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/10\/mediastore-150.jpg\" alt=\"The Media Store\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Clients, each with their own varying programmatic knowledge and time constraints, prioritise getting tangible results. The complexity of digital media, packed with jargon, poses a challenge in aligning strategies with broader business goals, and convincing non-marketing stakeholders for budget approval remains a common hurdle.<br \/>\n<br \/>\nTo address this we should all be thinking how we can reimagine the way programmatic is recommended and reported on using digestible formats in training, presentations, and meetings. By brining a human touch, creativity, humour (and pop culture references!) into our explanations of channels, campaign setups and results to increase relatability and engagement.<br \/>\n<br \/>\nIf you want to enhance the accessibility, memorability, and enjoyment of the programmatic journey, seamlessly aligning efforts with overarching business objectives, make sure you stop by this session! <\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\"><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/01\/Peter-Leonard_agenda_55x55.jpg\" alt=\"Peter Leonard\"><\/p>\n<\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">Track 2<\/h5>\n<h6>Cut Through the Hype: How Will the 2024 Privacy Regulations Impact You?!<\/h6>\n<p>Peter Leonard, Principal and Director, Data Synergies and UNSW Business School <\/p><\/div>\n<div class=\"images-block\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/11\/UNSW-118x53-1.png\" alt=\"UNSW\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Concerns about how companies use data has increased, and regulatory changes are going to have an impact on every single person in multiple ways. At the moment 6\/10 people find personalised content in advertising useful, in-spite of increasing privacy awareness and scepticism.<br \/>\n<br \/>\nIn this session we\u2019ll be deep diving into what the upcoming privacy regulation changes mean for you, as we discuss proposed changes around personal information, de-identified info, APPs, exemptions, privacy policies and potential penalties.<br \/>\n<br \/>\nFrom there, we\u2019ll give an overview on the key issues that are impacting advertising such as the scope of the regulation, proposed changes, what it means for targeting and trading and the lack of a \u2018legitimate interests\u2019 exception. The narrow definition of what counts as PI is critical, and we should be giving sufficient time to implement in businesses. <\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>10:45<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-cups-coffee\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Coffee &amp; Networking Break<\/h6>\n<p>Hosted by realestate.com.au<\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/01\/realestate-118x53-1.jpg\" alt=\"Realestate.com.au\" \/>\n                                                        <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n<p>11:15<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-microphone\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">Track 1<\/h5>\n<h6>IP Redemption: Resurrecting Precision in CTV Ad Metrics<\/h6>\n<p>Charlie Johnson, VP, International, Digital Element<br \/>\nVinod Kashyap, Chief Product Officer, Digital Element<\/p><\/div>\n<div class=\"images-block\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/Charlie-Johnson-55x55-1.jpg\" alt=\"Charlie Johnson\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/Vinod-Kashyap-55x55-1.jpg\" alt=\"Vinod Kashyap\"><\/p>\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/digital-element-118x53-1.jpg\" alt=\"digital element\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Welcome to sceptic\u2019s corner, where IP address intelligence meets a crowd more likely to believe in unicorns than trust in digital breadcrumbs to deliver CTV measurement metrics. But hold onto your hats \u2013 this session will turn disbelievers into disciples while delivering some (moderately) witty banter along the way.<br \/>\n<br \/>\nAs CTV&#8217;s popularity surges, the lack of consistent measurement and verification standards has advertisers questioning if they are fully capitalizing on their CTV inventory&#8217;s value. Adding to this dilemma are the shifting sands of privacy regulations and uncertainties regarding the accuracy of geolocation data, but there\u2019s hope on the horizon, and IP intelligence promises to bridge these gaps, unlocking more precise and reliable ways to gauge and enhance CTV campaign performance.<br \/>\n<br \/>\nIn this session, two of the world\u2019s most notable IP geolocation and intelligence experts will cover: The role of IP-address data in CTV advertising and measurement, what information you can\/can\u2019t extract from an IP address and how IP address data accuracy can be realized.<br \/>\n<br \/>\nFrom there we\u2019ll explore how anonymous traffic impacts your ad spend and measurement, combatting VPNs\/ proxies with IP data and overcoming the challenges of using data solutions with more privacy regulations on the horizon.<br \/>\n<br \/>\n\u2026and they will also likely bicker about whether they should have used slides or not<br \/>\n <br \/>\nData analytics in the CTV space are ripe for innovation in 2024. We invite you to attend this session to laugh a little, learn about the importance of IP data and how to use it to gain actionable insights within the CTV channel to maximize your ad spend.\n<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\"><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/01\/Berina-Colakovic-55x55-1.jpg\" alt=\"Berina\">\n                                                        <\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">Track 2<\/h5>\n<h6>Multi-Channel Adoption to the Post Cookie Environment: How You Can Activate Your First Party Data and Deliver More Personalised Campaigns<\/h6>\n<p>Berina Colakovic, Director of Sales, APAC, StackAdapt <\/p><\/div>\n<div class=\"images-block\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/05\/stackadapt-118.jpg\" alt=\"Stackadapt\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>The demise of third-party cookies has left marketers and advertisers grappling with a series of formidable challenges. Of paramount importance will be activating first-party data for the creation of highly personalised campaigns. This session will begin by setting out the questions on how to understand and segment audiences will be incredibly important.<br \/>\n<br \/>\nThen we\u2019ll explore moving towards multi-touch attribution models that consider multiple touchpoints on a customer journey help to better build more sophisticated programmatic advertising and a look at what to do when you can\u2019t build your own first party data extensively.<br \/>\n<br \/>\nAdapting to the post-cookie landscape will require a combination of technical solutions, regulatory compliance, and a commitment to user privacy and transparency. It&#8217;s essential to remain flexible and open to experimentation as the industry continues to evolve.\n                                                    <\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>11:45<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/10\/Ben-Oliver_agenda_55x55.jpg\" alt=\"Ben Oliver\">\n                                                        <\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">Track 1<\/h5>\n<h6>Bringing Your Media Team In-House: How Treasury Wine Estates Built a Media Team from Scratch<\/h6>\n<p>Ben Oliver, Head of Media, Treasury Wine Estates<\/p><\/div>\n<div class=\"images-block\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/11\/Treasury-Wine-Estates-118x53-1.png\" alt=\"Treasury Wine Estates\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>In 2023 Treasury Wine Industries (TWI) made the momentous decision to bring all biddable media buying functions in-house, severing ties with external agencies. Join Ben Oliver, Head of Media at Treasury Wine Estates to hear how they embarked on a mission to construct a media team in-house that strives for excellence.<br \/>\n<br \/>\nBen will be focusing on talking points including the choice of initial tech stack from programmatic platforms to analytics tools, the challenges of recruitment and team structure and reporting and measurement.<br \/>\n<br \/>\nFinally, we will touch on the development of media principles to guide media selection. Crafting a unique identity in the media space requires a set of guiding principles, a foundation framework that steers media selection and strategy and Ben will share key insights from his journey to support you in yours.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line \">\n<div class=\"hour-clock\"><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-users-star\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">Track 1<\/h5>\n<h6>How Bank Australia Is Tackling Sustainability in Programmatic<\/h6>\n<p>Nicole Hunter, Head of Marketing, Bank Australia<br \/>\nJoanna Georges, Head of ANZ, Scope3<br \/>\nJoel Trethowan, Co-Founder &#038; Managing Director, Alchemy One\n                                                        <\/p><\/div>\n<div class=\"images-block\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Nicole-Hunter_agenda_55x55.png\" alt=\"Nicole Hunter\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/Joanna-Georges-55x55-1.jpg\" alt=\"Joanna Georges\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/Joel-Trethowan-55x55-1.jpg\" alt=\"Joel Trethowan\"><\/p>\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/BA-Scope-Alchemy-118.jpg\" alt=\"Bank Australia, Scope3, Alchemy One\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Digital and programmatic has a carbon problem. Every 1,000 impressions in a digital campaign is equivalent to doing one load of washing. Given the billions of impressions our industry runs a month, the scale of the problem becomes clear.<br \/>\n<br \/>\nWhilst we can\u2019t control the electricity grid we can control where and how we invest our media dollars. The more we invest in low carbon, high attention, quality inventory the more rapidly we will see carbon emissions decline.<br \/>\n<br \/>\nThis is exactly what Bank Australia set out to do. Already on a mission to get to net zero by 2035, Bank Australia and Alchemy One worked with Scope3 to act.<br \/>\n<br \/>\nIn this exclusive case study presentation, Bank Australia\u2019s Head of Marketing and Scope3\u2019s Head of ANZ will outline how Alchemy One could assist them reducing their carbon footprint, how measuring carbon revealed key areas of campaign improvement and, finally, how simple campaign optimisations led to reduction<br \/>\n<br \/>\nThe audience will learn how Bank Australia reduced emissions by 40% while increasing performance, as well as EASY and actionable best practices for measuring and reducing emissions.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>12:20<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/Phil-Cowdell-55x55-1.jpg\" alt=\"Phil Cowdell\">\n                                                        <\/div>\n<div class=\"text\">\n<h6>From Harmful to Helpful: How Being Conscious Can Help Accelerate Inclusion, Representation and Responsibility Across Your Media Investments<\/h6>\n<p>Phil Cowdell, Global Chief Strategy Officer, Channel Factory\n<\/p><\/div>\n<div class=\"images-block\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2022\/11\/channelfactory-118.jpg\" alt=\"Channel Factory\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>\nIn spite of the industry\u2019s well-intentioned efforts to improve brand safety over the last few years, there have been significant unintended consequences especially for creators and their content related to issues around diversity, sustainability, and societal wellbeing.<br \/>\n<br \/>\nNot only is there still the over reliance on blunt, keyword-based exclusion lists leading to over blocking of many creators and their content, but we are also witnessing wide scale defunding of news and responsible journalism, and the creation of inclusion lists that aren&#8217;t very inclusive, Put another way &#8211;  Brand Safety, though well intentioned, is safe for some but not for all.<br \/>\n<br \/>\nIn this session, Phil Cowdell from Channel Factory will outline how we can work together as an industry to constrain negativity by avoiding content that is unsafe, unsuitable, and untrue, whilst at the same time amplify positivity by supporting and investing in content that is contextually relevant, responsive, and inclusive.<br \/>\n<br \/>\nJoin us to hear how the industry got here; who\u2019s feeling the impact the most, and what we can do together to remedy this to create a more responsible, representative, sustainable and effective media ecosystem.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>12:50<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-food\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Networking Lunch<\/h6>\n<\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n<p>13:50<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><span class=\"ashton-icon-users-star\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">Track 1<\/h5>\n<h6>Why Should You Consider Podcasting in Your Performance Mix?<\/h6>\n<p>Moderated by Daisy Smith, Programmatic Director, Acast<br \/>\nJamie Chambers, VP, Advertising &#038; Distribution, BBC Studios ANZ<br \/>\nHarpreet Chahal, Media Activations Lead, Kinesso<br \/>\nElizabeth Murrell, Account Director, OMD Australia<\/p><\/div>\n<div class=\"images-block\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Daisy-Smith_agenda_55x55.png\" alt=\"Daisy Smith\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Jamie-Chambers_agenda_55x55.png\" alt=\"Jamie Chambers\" \/><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/12\/Harpreet-Chahal_agenda_55x55.jpg\" alt=\"Harpreet Chahal\" \/><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Elizabeth-Murrell-55x55-1.jpg\" alt=\"Elizabeth Murrell\" \/>\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Acast-BBC-Kinesso-OMD-118.jpg\" alt=\"Acast, BBC Studios ANZ, Kinesso, OMD\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>Despite typically being viewed as an awareness channel, in 2023 we really started to see brands consider podcasting as a performance channel, in no small part due to enhanced programmatic capabilities, advanced digital metrics and evolved measurement opportunities. 50% of podcast ad expenditure is now considered performance and accounts for 20% of total podcast spend in the UK.<br \/>\n<br \/>\nIn this panel, you\u2019ll hear from Acast, the largest podcast company in the world, partnering with the likes of the BBC, the Guardian, the Economic and Australian true crime, as they lead a discussion on how podcasting has evolved and what opportunities it will continue to deliver. In this session we\u2019ll discuss:<br \/>\n<br \/>\n&#8211; What examples, or case-studies, can you provide of successful podcasting campaigns that have demonstrated value outcomes?<br \/>\n&#8211; How have enhanced programmatic capabilities and advanced digital metrics contributed to the shift in perception of podcasting from an awareness channel to a performance channel in 2023?<br \/>\n&#8211; What specific measurement opportunities have emerged in recent times that make podcasting an attractive option for brands seeking performance-driven outcomes?\n  <\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\"><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"> <span class=\"ashton-icon-users-star\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">Track 2<\/h5>\n<h6>Is Attention the Most Valuable Metric in the Modern Ad Landscape? Critical Factors in Measuring Campaign Performance <\/h6>\n<p>Moderated by Jonas Jaanimagi, Technology Lead, IAB Australia<br \/>\nDr. Karen Nelson-Field, Founder and CEO, Amplified Intelligence<br \/>\nChristina DiLaura, VP, Attention, DoubleVerify<br \/>\nAlex Gregory, Head of Sales, Nexxen <\/p><\/div>\n<div class=\"images-block\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/02\/Jonas-Jaanimagi-55x55.jpg\" alt=\"Jonas Jaanimagi\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/01\/Dr.-Karen-Nelson-Field_agenda_55x55.jpg\" alt=\"Dr. Karen Nelson-Field\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/01\/Christina-DiLaura-Field_agenda_55x55.jpg\" alt=\"Christina D\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/Alexandra-Gregory-55x55-1.jpg\" alt=\"Alex Gregory\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/IAB-Amp-Intel-DV-nexxen-118.jpg\" alt=\"IAB, Amplified Intelligence, DoubleVerify, nexxen\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>The age-old adage, &#8220;time is money,&#8221; holds true in the digital realm, as advertisers strive to capture the attention of their audiences. But is attention truly the most valuable metric in today&#8217;s advertising landscape? In this thought-provoking session, we will explore the significance of attention as a metric and investigate its role in shaping the future of digital advertising. The key questions we\u2019ll be exploring are:<\/p>\n<p>&#8211; How do we define and quantify attention in a world saturated with digital content and short attention spans?<br \/>\n&#8211; With numerous metrics available, which ones complement or conflict with attention as a primary metric?<br \/>\n&#8211; Can a strong focus on capturing attention translate into meaningful conversions and sales, or is it a superficial metrics?<br \/>\n&#8211; How does attention correlate with long-term brand-building and customer loyalty?<br \/>\n<br \/>\nWhat are the implications of bombarding audiences with attention-seeking ads and how can we ensure a positive customer experience while seeking to capture and hold attention?<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line dashed-border\">\n<div class=\"hour-clock\">\n<p>14:35<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/02\/Lauren-Dulhunty-55x55-1.jpg\" alt=\"Lauren D\">\n                                                        <\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">Track 2<\/h5>\n<h6>With Great Power Comes Great Responsibility \u2013 The Growth, Opportunities and Challenges of Retail Media in 2024<\/h6>\n<p>Lauren Dulhunty, Product Owner, Unpacked, Flybuys\n                                                        <\/p><\/div>\n<div class=\"images-block\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2021\/01\/flybuys-118x53.jpg\" alt=\"flybuys\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>The role of retail media stands out as a pivotal bridge between offline sales and online marketing endeavours. Central to this is the pivotal role of data within the world of retail media.<br \/>\n<br \/>\nIn this presentation we\u2019ll discuss the vital role of data in decision-making and the responsibility of retail media owners in protecting customer privacy. As third-party cookies phase out, we\u2019ll also touch on the fresh opportunities this brings for retail media.<br \/>\n<br \/>\nBy understanding the interplay between data, privacy, and industry responsibilities you\u2019ll have fantastic overview of how to build on the potential on retail media in the world of programmatic in 2024.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\"><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"> <span class=\"ashton-icon-users-star\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">Track 2<\/h5>\n<h6>Adapting to the Cookieless Era: Exploring Scalable Strategies Beyond Contextual and Personal Data Dependency<\/h6>\n<p>Moderated by Jonas Jaanimagi, Technology Lead, IAB<br \/>\nUdara Withana, Insights &#038; Client Strategy Director, Ogury<br \/>\nJacqueline Vo, Marketing Manager, VGW<br \/>\nPete Wilson, Head of Digital, Nunn Media<\/p><\/div>\n<div class=\"images-block\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/02\/Jonas-Jaanimagi-55x55.jpg\" alt=\"Jonas Jaanimagi\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Udara-Withana-55x55-1.jpg\" alt=\"Udara Withana\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Jacqueline-Vo-55x55-2.jpg\" alt=\"Jacqueline Vo\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/Peter-Wilson-55x55-1.jpg\" alt=\"Pete Wilson\"><\/p>\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/IAB-Ogury-VGW-NunnMedia-118-v2.jpg\" alt=\"IAB, ogury, VGW, nunn media\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>In the wake of the impending demise of third-party cookies, the Australian digital advertising landscape is undergoing a transformative upheaval, prompting industry leaders to pivot beyond traditional approaches. Beyond the limitations of first-party cookies and contextual IDs lies a realm ripe with untapped potential.<br \/>\n<br \/>\nThis transition necessitates a reimagining of advertising strategies, with a focus on privacy, efficacy, and consumer trust. Forward-thinking leaders are capitalizing on this disruption by embracing innovative technologies and collaborative partnerships to redefine targeted advertising.<br \/>\n<br \/>\nKey to this evolution is the cultivation of first-party data ecosystems, fostering direct relationships with consumers and transparent data-sharing practices.<br \/>\n<br \/>\nJoin to learn how, by embracing innovation and prioritizing consumer privacy, industry leaders can navigate this shift towards a future defined by relevance, resonance, and results.\n<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>15:05<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                           <span class=\"ashton-icon-cups-coffee\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Coffee &#038; Networking Break<\/h6>\n<p>Hosted by realestate.com.au<\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/01\/realestate-118x53-1.jpg\" alt=\"Realestate.com.au\" \/>\n                                                        <\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>15:35<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\"> <span class=\"ashton-icon-users-star\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Managing for Signal Loss, Third-Party Cookie Depreciation and Consumer Privacy through 2024<\/h6>\n<p>Moderated by Jonas Jaanimagi, Technology Lead, IAB Australia<br \/>\nPaul Luckett, Head of AdTech &#038; Commercial Innovation, News Corp<br \/>\nAmy Jansen-Flynn, Regional Manager, APAC, Adform<br \/>\nJames Bayes, Vice President &#8211; ANZ, The Trade Desk<br \/>\nAdele Wieser, APAC Regional MD, Index Exchange<\/p><\/div>\n<div class=\"images-block\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2020\/02\/Jonas-Jaanimagi-55x55.jpg\" alt=\"Jonas Jaanimagi\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/Paul-Luckett_agenda_55x55.jpg\" alt=\"Paul Luckett\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/Amy-Jansen-Flynn_agenda_55x55.jpg\" alt=\"Amy Jansen-Flynn\"><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/03\/James-Bayes-55x55-1.jpg\" alt=\"James Bayes\" \/><img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/Adele-Wieser_agenda_55x55.jpg\" alt=\"Adele Wieser\" \/>\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\/wp-content\/uploads\/2024\/02\/IAB-NewsCorp-Adform-TTD-Index-Exchange.jpg\" alt=\"IAB Australia\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>This is a critical topic that has evolved over the past few years and is now reaching the business end in terms of requirements and testing. Supporting and preparing the industry for the changes to come in relation to signal loss and consumer privacy remains a key priority for IAB Australia in 2024.<br \/>\n<br \/>\nIn this panel session we will review progress on the full portfolio of options available to industry as third-party cookies continue to deprecate as an identifier for advertising across many of the devices and environments through which consumers access the internet. We will discuss topics such as ID solutions, contextual targeting, Seller-Defined Audiences, Apple&#8217;s SKAdNetwork and Google&#8217;s Privacy Sandbox beta APIs for Chrome &#038; Android&#8230; and more.\n<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p><!--\n\n\n<div class=\"agenda-block--row\">\n                                \n\n<div class=\"agenda-block--row--item--right\">\n                                    \n\n<div class=\"vertical-line\">\n                                        \n\n<div class=\"hour-clock\">\n                                          \n                                        <\/div>\n\n\n                                        \n\n<div class=\"week-agenda-item\">\n                                            \n\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n                                                \n\n<div class=\"main-info d-flex justify-content-between\">\n                                                    \n\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n                                                        \n\n<div class=\"image\"><span class=\"ashton-icon-users-star\"><\/span>\n                                                        <\/div>\n\n\n                                                        \n\n<div class=\"text\">\n\n\n<h5 class=\"trackheadline\">Track 2<\/h5>\n\n\n\n\n<h6>The Programmatic Exchange<\/h6>\n\n\n\n\n                                                        <\/div>\n\n\n\n\n<div class=\"images-block\">\n\n<\/div>\n\n\n                                                    <\/div>\n\n\n                                                    \n\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n                                                        \n\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"\" alt=\"\" \/>\n                                                        <\/div>\n\n\n                                                    <\/div>\n\n\n                                                    \n\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div>\n\n\n                                                <\/div>\n\n\n\n                                                \n\n<div class=\"d-flex\">\n                                                    \n\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n                                             \n\n<p>It\u2019s time to talk! Grab a table, sit down, and get ready for the Programmatic Exchange. Sometimes it feels like there\u2019s just never enough time to make the connections and have the conversations you need. \n<br \/>\nWell, we\u2019ve designed the remedy for you. Over the next 40 mins you\u2019ll have 20 mins to discuss two topical 2024 themes with your fellow delegates. Your starter questions are:\n<br \/>\nCTV\n\u2022\tDoes CTV measure up to other channels and do you think that it can really transform your campaigns?\n\u2022\tHow do you currently measure CTV campaign performance? And what do you think you should be measured as a performance metric?   \n\u2022\tHow do you think CTV can be creative in way that other channels can't? What are the most creative ways you\u2019ve seen CTV utilised?\n<br \/>\nThoughts for the Future\n\u2022\tAre privacy and cookie changes really the end of the world as we know it?\n\u2022\tIs it inevitable that we will see a trend towards in-house?\n\u2022\tWill you be starting to think about new channels such as Audio or In-Game Advertising?\n<\/p>\n\n\n\n                                                    <\/div>\n\n\n                                                <\/div>\n\n\n                                            <\/div>\n\n\n                                        <\/div>\n\n\n                                    <\/div>\n\n\n                                <\/div>\n\n\n                            <\/div>\n\n\n\n\n--><\/p>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>16:15<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content js-open-more-info item-with-details\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <img decoding=\"async\" src=\"\/wp-content\/uploads\/2023\/10\/Hamza-Ayub_agenda_55x55.png\" alt=\"Hamza Ayub\"><\/div>\n<div class=\"text\">\n<h5 class=\"trackheadline\">International Keynote<\/h5>\n<h6>Utilising Programmatic to Leverage New Advertising Platforms: How Dunkin\u2019 Donuts Blended Programmatic and Contextual Advertising to Capture Switzerland<\/h6>\n<p>Hamza Ayub, Chief Marketing Officer, Dunkin\u2019 Donuts Switzerland<\/p><\/div>\n<div class=\"images-block\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\">\n<img decoding=\"async\" src=\"https:\/\/ashtonmedia.com.au\/wp-content\/uploads\/2023\/10\/Dunkin-Donuts-118x53-1.jpg\" alt=\"Dunkin' Donuts\" \/>\n                                                        <\/div><\/div>\n<div class=\"more-info-btn js-open-more-info\">\n                                                        <span class=\"ashton-icon-arrow_down\"><\/span>\n                                                    <\/div><\/div>\n<div class=\"d-flex\">\n<div class=\"detailed-info col-lg-8 col-12 js-detailed-info\">\n<p>In the dynamic realm of programmatic advertising, innovation and adaptability are essential to stay ahead of the competition. Join Hamza Ayub, direct from the land of Toblerone, for a compelling panel discussion that showcases how Dunkin&#8217; Donuts successfully harnessed programmatic advertising to leverage new advertising platforms, with a special focus on their entry into the Swiss market. Discover the ingenious strategies and insights behind Dunkin&#8217; Donuts&#8217; use of programmatic and contextual advertising to capture the hearts and taste buds of Switzerland.<br \/>\n<br \/>\nHamza\u2019s expertise has not only landed him in the 2022 Forbes \u201830 Under 30\u2019 but both Dunkin\u2019 Donuts and AnW, his own creative agency, have been nominated in the TikTok Awards.<\/p>\n<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>16:55<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-microphone\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Closing Comments<\/h6>\n<\/p><\/div>\n<div class=\"images-block\">\n<\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>\n<div class=\"agenda-block--row\">\n<div class=\"agenda-block--row--item--right\">\n<div class=\"vertical-line\">\n<div class=\"hour-clock\">\n<p>17:00<\/p>\n<\/p><\/div>\n<div class=\"week-agenda-item\">\n<div class=\"week-agenda-item-content\">\n<div class=\"main-info d-flex justify-content-between\">\n<div class=\"agenda-image-text-content col-md-8 col-12 p-l-0 p-r-0\">\n<div class=\"image\">\n                                                            <span class=\"ashton-icon-cups-whine\"><\/span>\n                                                        <\/div>\n<div class=\"text\">\n<h6>Drinks Reception<\/h6>\n<\/p><\/div><\/div>\n<div class=\"agenda-logo-content col-lg-4 p-r-30 d-md-block d-none\">\n<div class=\"image-content\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<div class=\"agenda-more-btn\"><a href=\"\"><\/p>\n<div class=\"agenda-more-btn--content\"><span><\/span><span><\/span><span><\/span><\/div>\n<p><\/a><\/div>\n<p><a href=\"..\/buy-tickets\"><button style=\"margin-top: 20px;\" class=\"ashton-btn ashton-btn--blu-btn\">BUY TICKETS<span class=\"ashton-icon-arrow-right\"><\/a><\/p><\/div><\/div><\/div><\/div><\/div>\n<\/section>\n<section class=\"p-md-t-20 p-md-b-20 p-b-30 p-t-30 block--blue-lighter logo-grid-description\">\n<div class=\"container\">\n<div class=\"p-lg-l-75 p-lg-r-75 p-md-l-30 p-md-r-30 p-l-0 p-r-0 \">\n<h4 class=\"text-center ashton-font--grey-darker\">Don&#8217;t miss our event updates<\/h4>\n<p class=\"text-md-center text-left m-t-25 ashton-font--light ashton-font--18\">\n<div id='wufoo-zwmtjqv02r833q'>\nFill out my <a href='https:\/\/projectd.wufoo.com\/forms\/zwmtjqv02r833q'>online form<\/a>.\n<\/div>\n<script type='text\/javascript'>var zwmtjqv02r833q;(function(d, t) {\nvar s = d.createElement(t), options = {\n'userName'      : 'projectd',    \n'formHash'      : 'zwmtjqv02r833q',    \n'autoResize'    :  true,   \n'height'        : '463',      \n'async'         :  true,          \n'header'        : 'show',      \n'host'          : 'wufoo.com',    \n'entSource'     : 'wordpress',   \n'defaultValues' : ''     \n,'ssl'          :  1           };\ns.src = ('https:' == d.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'secure.wufoo.com\/scripts\/embed\/form.js';\ns.onload = s.onreadystatechange = function() {\nvar rs = this.readyState; if (rs) if (rs != 'complete') if (rs != 'loaded') return;\ntry { zwmtjqv02r833q = new WufooForm();zwmtjqv02r833q.initialize(options);zwmtjqv02r833q.display(); } catch (e) {}}\nvar scr = d.getElementsByTagName(t)[0], par = scr.parentNode; par.insertBefore(s, scr);\n})(document, 'script');<\/script> <noscript> <iframe height=\"463\" allowTransparency=\"true\" sandbox=\"allow-top-navigation allow-scripts allow-popups allow-forms allow-same-origin allow-popups-to-escape-sandbox\" frameborder=\"0\" scrolling=\"no\" style=\"width:100%;border:none;\"src=\"https:\/\/projectd.wufoo.com\/embed\/zwmtjqv02r833q?entsource=wordpress\"><a href=\"https:\/\/projectd.wufoo.com\/forms\/zwmtjqv02r833q?entsource=wordpress\" rel=\"nofollow\">Fill out my Wufoo form!<\/a><\/iframe> <\/noscript><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>AGENDA The most comprehensively researched programmatic, ad-tech and digital conference in the region. Learn from the brightest and the best, the pioneers and the pathfinders to explore the most-important subjects: the demise of the cookie, the rise of omnichannel, retail media, DooH and CTV through to Sustainability. Have an explore below! BUY TICKETS Thursday, 7 [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":55796,"parent":55724,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"full_width_efo.php","meta":{"_acf_changed":false,"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-55726","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/55726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/users\/99"}],"replies":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/comments?post=55726"}],"version-history":[{"count":132,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/55726\/revisions"}],"predecessor-version":[{"id":58875,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/55726\/revisions\/58875"}],"up":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/pages\/55724"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/media\/55796"}],"wp:attachment":[{"href":"https:\/\/ashtonmedia.com.au\/wp-json\/wp\/v2\/media?parent=55726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}