{"id":51482,"date":"2023-05-23T00:06:43","date_gmt":"2023-05-22T14:06:43","guid":{"rendered":"https:\/\/ashtonmedia.com.au\/?page_id=51482"},"modified":"2024-06-03T11:23:20","modified_gmt":"2024-06-03T01:23:20","slug":"programmatic-summit","status":"publish","type":"page","link":"https:\/\/ashtonmedia.com.au\/symposiums\/programmatic-summit\/","title":{"rendered":"Programmatic Summit 2024"},"content":{"rendered":"
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Embracing Opportunity and Managing Challenges <\/span>to Bring Precision to Your Programmatic Strategy<\/h4>\n

Following last year\u2019s sell-out Programmatic Summits, we\u2019re delighted to announce the Programmatic Summits are back on February 29th (Melbourne)<\/strike> and March 7th, 2024 (Sydney).
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\nIt\u2019s clear that 2024 is going to be a year of challenges to manage and opportunities to embrace, and it\u2019s in that spirit that, after in-depth collaboration with our advisory board, the content comes to you this year as we put new light through old windows on the following topics:
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\n–\tThe Relationship Between CTV and Creativity
\n–\tNavigating the New Frontiers in Retail Media
\n–\tShould You Bring Your Media In-House?
\n–\tProgrammatic DOOH in Omnichannel
\n–\tSustainability and ROI in Media
\n–\tIs Attention the Most Valuable Metric?
\n–\tHow Will Privacy Legislation Impact You?
\n–\tAdapting to the End of the Cookie
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\nFor eleven years now, the Programmatic Summit has educated and connected the smartest minds in the ANZ marketing and advertising industry, and we\u2019ll be bookending the conference with our two most exclusive international thought leaders to date. With Ander Lopez Ochoa, EMEA Head of Digital, Content, Media & eCommerce Marketing, Johnson & Johnson looking at The Path to Programmatic Transparency and Hamza Ayub, Chief Marketing Officer, Dunkin\u2019 Donuts closing with Utilising Programmatic to Leverage New Advertising Platforms.<\/p>\n

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