{"id":39707,"date":"2022-01-13T11:08:03","date_gmt":"2022-01-13T00:08:03","guid":{"rendered":"https:\/\/ashtonmedia.com.au\/?page_id=39707"},"modified":"2025-04-23T10:55:46","modified_gmt":"2025-04-23T00:55:46","slug":"cx-awards","status":"publish","type":"page","link":"https:\/\/ashtonmedia.com.au\/symposiums\/cx-awards\/","title":{"rendered":"CX Awards 2025"},"content":{"rendered":"
\n
\n
\n

The CX Awards are back<\/h2>\n

Bigger and better than ever<\/span><\/h4>\n

Being a customer-obsessed business is no longer a differentiator in a competitive market; it\u2019s the cornerstone of survival. As we all navigate our journey to customer-centricity, take a moment to pause and to recognise and reflect on yours and your team\u2019s hard work, and to celebrate the ways in which you\u2019re championing the customer within your organisation.
\n
\nBack for their seventh year, The CX awards are the ultimate accolade to benchmark and recognise CX excellence in the ANZ region. Judged by an esteemed panel of your CX peers, the CX Awards go one step further in trying to differentiate the very best leaders, teams, strategies and innovations.
\n
\nAnd this year, they\u2019re bigger and better than ever, culminating in a beautiful gala dinner as the winners are announced on Thursday, 6th March 2025.
\n
\nOur winners over the years have included Commonwealth Bank, Telstra, The NRMA, HotDoc, Transport for NSW and PepsiCo. This year, it could be your turn<\/strong>.<\/p>\n<\/div>\n

\n
\n

Details<\/h4>\n

CX AWARDS 2025<\/h6>\n
WHERE<\/h6>\n

Royal Randwick
\nSydney
\nNSW Australia<\/p>\n

WHEN<\/h6>\n

Thursday, 6 March 2025<\/p>\n

SPONSOR<\/h6>\n

Become a partner<\/a><\/p>\n

INTERESTED IN 2025?<\/h6>\n

Expression of interest<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n

CX Awards 2025 Key dates<\/a><\/h4>\n
\n
\n
\n <\/span><\/p>\n
Monday, 19th August 2024<\/h6>\n

Open for entries<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
Friday, 4th October 2024<\/h6>\n

Close for early entries<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
Wednesday, 30th October 2024<\/h6>\n

Close for late entries<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
Monday, 4th November 2024<\/h6>\n

Judging starts<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
Monday, 9th December 2024<\/h6>\n

Shortlist announcement<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
Thursday, 6th March 2025<\/h6>\n

Awards Ceremony<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

\n
\n

CX Awards 2025 Judges<\/a>
\n<\/h4>\n
\n
\n \"\"<\/a>\n <\/div>\n
\n
Michelle Hay<\/h5>\n

Optus<\/p>\n

Customer Experience Director<\/p>\n <\/div>\n <\/div>

\n
\n \"\"<\/a>\n <\/div>\n
\n
Christopher Cramond<\/h5>\n

Aware Super<\/p>\n

General Manager, Member Strategy, Product & Experience<\/p>\n <\/div>\n <\/div>

\n
\n \"\"<\/a>\n <\/div>\n
\n
Elyssia Clark<\/h5>\n

Benetas<\/p>\n

GM, Customer, Insights and Marketing<\/p>\n <\/div>\n <\/div>

\n
\n \"\"<\/a>\n <\/div>\n
\n
Tomas Haffenden<\/h5>\n

Telstra<\/p>\n

Senior CX Specialist<\/p>\n <\/div>\n <\/div>

\n
\n \"\"<\/a>\n <\/div>\n
\n
Adam Novak<\/h5>\n

CBHS<\/p>\n

Head of Experience and Transformation<\/p>\n <\/div>\n <\/div>

\n
\n \"Tarnya<\/a>\n <\/div>\n
\n
Tarnya McKenzie<\/h5>\n

City of Port Phillip<\/p>\n

Chief Customer Officer<\/p>\n <\/div>\n <\/div>

\n
\n \"\"<\/a>\n <\/div>\n
\n
Kate Young<\/h5>\n

ANZ<\/p>\n

Executive Manager \u2013 Marketing Strategy & Capability<\/p>\n <\/div>\n <\/div>

\n
\n \"\"<\/a>\n <\/div>\n
\n
Karen Sheppard<\/h5>\n

Endeavour Drinks Group<\/p>\n

Head of Customer Insights<\/p>\n <\/div>\n <\/div>

\n
\n \"Jessica<\/a>\n <\/div>\n
\n
Jessica Rix<\/h5>\n

Aware Super<\/p>\n

Head of Member Support<\/p>\n <\/div>\n <\/div>

\n
\n \"\"<\/a>\n <\/div>\n
\n
Claire Raeburn<\/h5>\n

Contact Energy<\/p>\n

Digital Transformation Practice Lead<\/p>\n <\/div>\n <\/div>

\n
\n \"\"<\/a>\n <\/div>\n
\n
Paul Bashford<\/h5>\n

Qantas Loyalty<\/p>\n

Head of CX<\/p>\n <\/div>\n <\/div>

\n
\n \"\"<\/a>\n <\/div>\n
\n
Tina Morrell<\/h5>\n

Qantas<\/p>\n

Head of Customer Strategy and Journey<\/p>\n <\/div>\n <\/div>

\n
\n \"\"<\/a>\n <\/div>\n
\n
Anthony Russell<\/h5>\n

Signature Hospitality Group<\/p>\n

Head of Digital<\/p>\n <\/div>\n <\/div>

\n
\n \"\"<\/a>\n <\/div>\n
\n
Cindy Vandecasteele<\/h5>\n

Alinta Energy <\/p>\n

General Manager, Customer Engagement<\/p>\n <\/div>\n <\/div><\/div><\/div>\n<\/div>\n<\/section>\n

\n
\n
\n
\n
\n
HEAR FROM OUR PAST WINNERS<\/h5>\n

CX AWARDS
\n2023 HIGHLIGHTS
\n<\/h2>\n<\/div>\n
\n
\n <\/span><\/p>\n

PLAY VIDEO<\/p>\n<\/div>\n

<\/div>\n

\"CX<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n

\n

What the winners say…<\/a><\/h4>\n
\n
\n
\n
\n
\n
\n \"Optus\n <\/div>\n

EPITOME OF SUCCESS <\/span>This is the epitome for us of success in delighting our customers and be recognised for it<\/span><\/p><\/div>\n <\/div>\n

\n
\n

Charles Weiser<\/span> -<\/span> Digital CXO, Optus \u2013 CX Awards 2022 winner: CX Team of The Year, Sponsored by SCC Talent<\/p>\n \"\"\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n
\n \"Australian\n <\/div>\n

HUGE ACHIEVEMENT <\/span>Feels like such a great representation of all the work we've been putting in to really motivate the organisation to focus on end to end journey. It is a huge achievement.<\/span><\/p><\/div>\n <\/div>\n

\n
\n

The Australian Red Cross team <\/span> -<\/span> CX Awards 2021 winner: CX Team of The Year, sponsored by Adobe<\/p>\n \"\"\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n
\n \"\"\n <\/div>\n

TO GET A WIN ONE IS A MASSIVE HONOUR <\/span>The event was really well organised, and we were very proud to be finalists in so many categories. To get a win in one is a massive honour, and this one speaks volumes for what has been done across the organisation.\r\n\r\nIt is absolutely an Award and recognition that everyone at the NRMA and our group businesses can own.\r\n<\/span><\/p><\/div>\n <\/div>\n

\n
\n

THE NRMA team<\/span> -<\/span> 2020 Winner: Best Employee Experience <\/p>\n \"\"\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n
\n \"Auckland\n <\/div>\n

IT MEANS A LOT <\/span>An enormous thank you. We are humbled, and it means a lot to all those who have collaborated across AT to grow our customer centricity via initiatives like this<\/span><\/p><\/div>\n <\/div>\n

\n
\n

Auckland Transport<\/span> -<\/span> 2019 Winner: Excellence in Public Sector: The Citizen Experience, Sponsored by PwC<\/p>\n \"\"\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n

\n
\n
\n
\n
\n \"Suncorp\n <\/div>\n

AMAZING CONTENDERS <\/span>We are just so excited. Amazing contenders, so to win is just fantastic. We\u2019ve put a lot of work, heart, soul, sweat, and\r\nblood in to all of this, so it really means a lot.<\/span><\/p><\/div>\n <\/div>\n

\n
\n

Suncorp<\/span> -<\/span> 2018 winner: Best Employee Experience Initiative, sponsored by Yell Creative<\/p>\n \"\"\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div><\/div>
<\/section>\n

\n
\n

2025 categories<\/span>Celebrating CX Excellence<\/span><\/span><\/a><\/h4>\n
\n
\n
\n <\/span><\/p>\n
CX RISING STAR OF THE YEAR<\/h6>\n

This award recognises and celebrates the brilliant emerging talent in the CX industry and their impact in the organisation in driving the CX agenda forward.<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
BEST INCLUSIVE EXPERIENCE<\/h6>\n

This category will celebrate a client-side brand making great strides in prioritising diversity, equity and inclusion, recognising an organisation that is creating more accessible and inclusive customer experiences across areas including but not limited to gender, race, neurodiversity, socioeconomic background or disability.<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
CX LEADER OF THE YEAR<\/h6>\n

This category will recognise an individual pioneering and shaping the future of customer experience, and who is currently in a CX leadership role within an organisation in Australia. <\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
BEST USE OF TECHNOLOGY TO REVOLUTIONISE CX<\/h6>\n

Category sponsored by Datacom. This award will celebrate a client-side brand that is effectively leveraging either customer-facing or back-end technology to create more relevant, seamless or inspiring customer experiences.<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
BEST CX TRANSFORMATION<\/h6>\n

Category sponsored by InMoment. This category will recognise a client-side brand that has undergone a CX transformation to become customer-centric in its mindset.<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
BEST USE OF CUSTOMER DATA AND INSIGHTS TO IMPROVE CX<\/h6>\n

This category will recognise a client-side brand making great strides in unlocking value in customer data and insights to create more engaging, meaningful and relevant customer experiences.<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
BEST CX INITIATIVE<\/h6>\n

Category sponsored by ACT XM. This category will celebrate the region\u2019s best stand-alone CX initiative to make the customer experience more convenient, inspiring, meaningful or rewarding.<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
CX TEAM OF THE YEAR<\/h6>\n

Category sponsored by SCC Talent. This award will commend the team who has demonstrated a truly innovative approach, working together to achieve a goal and deliver exceptional CX. <\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
EXCELLENCE IN CUSTOMER SERVICE: ELEVATING CUSTOMER CARE<\/h6>\n

This award will celebrate a client-side brand elevating their customer service, transforming the customer experience by reducing friction throughout the care journey, and investing in their customer care agents to ensure excellent customer service. <\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
BEST EMPLOYEE EXPERIENCE INITIATIVE<\/h6>\n

This award will celebrate a client-side brand making great strides in improving the employee experience.<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
EXCELLENCE IN PUBLIC SECTOR: THE CITIZEN EXPERIENCE<\/h6>\n

This award will recognise a public sector body or department making great strides in implementing a customer-centric approach.<\/p>\n<\/div>\n<\/div>\n

\n
\n <\/span><\/p>\n
BEST CX PARTNER (TECHNOLOGY OR ADVISORY)<\/h6>\n

Category sponsored by The Research Society. This award will celebrate a CX partner that has worked with client-side brands to transform any aspect of the customer experience.<\/p>\n<\/div>\n<\/div>\n

\n